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    Date submitted
  • 06-Feb-2018

UR DRIVER APP

Abstract

1. CUSTOMER SEGMENT:

AGE GROUP: 18-50

GENDER: 60%WOMEN 40%MEN

OCCUPATION: DRIVERS, BUSINESSES, TRAVELERS, STUDENTS, CIVILIANS…

MARITAL STATUS: MARIED AND SINGLE

GEOGRAPHIC LOCATION: GLOBAL

HOUSE HOLD INCOME: $28K-$200K

2. WHAT’S THE PROBLEM: THERE IS NO NUMBER ONE SOCIAL MEDIA APP FOR RIDE SHARING. ADDRESSES AWKWARDNESS OF RIDE SHARES. HAVING A STRANGER GETTING IN YOUR CAR OR GETTING IN THE CAR WITH A STRANGER ALONG WITH KNOWING WHERE TO GO AND HOW TO GET AROUND IN THE CITY THAT YOUR IN FOR DRIVERS, BUSINESSES, TRAVELERS, STUDENTS, CIVILIANS…

3. SOLUTION: UR DRIVER is a social networking app that introduces and connects drivers from any platform to their riders by introducing each other through voice command and GPS connection systems. It also allows content upload features. It will have the feel of a networking introduction highlighting top interests of each user’s profile. Turn an awkward moment into an opportunity.

4. UNIQUE SELLING PROPOSITION: THERE IS NO SOCIAL NETWORKING APP DEDICATED TO CONNECTION OF DRIVERS AND RIDERS.

5. MARKETING AND COMMUNICATION CHANNELS: PRESS RELEASE, APP REVIEWS, NEWS STORIES, EMAIL MARKETING TO ALL COLLECTED EMAILS FOR DATABASE GROWTH, SOCIAL MEDIA MARKETS, EVENTS SEMINARS PARTIES, PAID IN APP ADVERTISEMENT.

6. REVENUE STREAMS: AFTER OUR FOCUSED USER ACQUISITION GOAL IS MET FOR MAXIMUM PROFITS AND INVESTORS, APP WILL SERVICE PAID INSIDE AND OUTSIDE APP ADVERTISEMENT, FREEMIUM, SPONSORSHIP (Your app earns money by taking a share of the revenue from the redeemed rewards. This incorporates advertising that actually enhances your app’s ability to engage users), IN APP PURCHASES.

7. COST STRUCTURE: AGILE PROJECT MANAGEMENT WILL STRUCTURE THE INITIAL COST TO FOCUS ON INTEGRATION AND TESTING OF APP THROUGH THE DEVELOPMENT STAGES. AFTER TESTING, DEVELOPMENT AND LAUNCH OF APP, COST WILL FOCUS ON MAINTENANCE, SAFETY, AND USER ACQUISITION.

8. KEY METRICS: ACQUISITION METRICS: 200K DAILY USERS. RETENTION METRICS: NOTIFICATIONS ACCOUNT FOR MAJORITY OF RETENTION. BEHAVIORAL METRICS: HOW OFTEN USERS ARE ON APP AND ANALYTICS BEHIND DATA. ENGAGEMENT METRICS: WHAT EXACTLY USER GOES ON THE APP FOR.

Video

Additional Questions

Who is your customer?

Ride-Sharing Market AGE GROUP: 18-50 GENDER: 60%WOMEN 40%MEN OCCUPATION: DRIVERS, BUSINESSES, TRAVELERS, STUDENTS, CIVILIANS… MARITAL STATUS: MARIED AND SINGLE GEOGRAPHIC LOCATION: GLOBAL HOUSE HOLD INCOME: $28K-$200K

What problem does this idea/product solve or what market need does it serve?

THERE IS NO NUMBER ONE SOCIAL MEDIA FOR RIDE SHARING. ADDRESSES AWKWARDNESS OF RIDE SHARES. HAVING A STRANGER GETTING IN YOUR CAR OR GETTING IN THE CAR WITH A STRANGER ALONG WITH KNOWING WHERE TO GO AND HOW TO GET AROUND IN THE CITY THAT YOUR IN FOR DRIVERS, BUSINESSES, TRAVELERS, STUDENTS, CIVILIANS…

What attributes will make this idea/product successful? Why do you believe that those features will create success?

THERE IS NO SOCIAL NETWORKING APP DEDICATED TO CONNECTION OF DRIVERS AND RIDERS. ACQUISITION METRICS: 200K DAILY USERS. RETENTION METRICS: NOTIFICATIONS ACCOUNT FOR MAJORITY OF RETENTION. BEHAVIORAL METRICS: HOW OFTEN USERS ARE ON APP AND ANALYTICS BEHIND DATA. ENGAGEMENT METRICS: WHAT EXACTLY USER GOES ON THE APP FOR.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

MARKETING AND COMMUNICATION CHANNELS: PRESS RELEASE, APP REVIEWS, NEWS STORIES, EMAIL MARKETING TO ALL COLLECTED EMAILS FOR DATABASE GROWTH, SOCIAL MEDIA MARKETS, EVENTS SEMINARS PARTIES, PAID IN APP ADVERTISEMENT. 6. REVENUE STREAMS: AFTER OUR FOCUSED USER ACQUISITION GOAL IS MET FOR MAXIMUM PROFITS AND INVESTORS, APP WILL SERVICE PAID INSIDE AND OUTSIDE APP ADVERTISEMENT, FREEMIUM, SPONSORSHIP (Your app earns money by taking a share of the revenue from the redeemed rewards. This incorporates advertising that actually enhances your app’s ability to engage users), IN APP PURCHASES.