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    Date submitted
  • 01-Mar-2018

Castable Premium Podcast Experience


Our business is a podcast streaming service and sound design studio. Our service is available in an app and web form so that users can access their podcasts on all devices. We also encourage users to create their own podcasts in addition to listening to other podcasts so that they can contribute to the wonderful service that Castable will be.

Additional Questions

Who is your customer?

Our main demographic is young people, specifically, those under 40 years. Through our research we've found that consistent podcast listeners are from ages 20 to 35. We believe if we can target this group we can gain consistent creator uploads and user interactment.

What problem does this idea/product solve or what market need does it serve?

Castable is solving the lack of a single universal podcast streaming service. Though other podcast apps and companies exist we focus on the creator’s experience. We make the process of recording and sustaining a successful podcast channel less ambiguous and more about the recording.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Our company will succeed because it mixes together the listener and the creator to be intertwined in the fact that anyone can create great podcasts for the world to hear. Current podcasters can easily join castable to see how much better the creator studio side of it is. For example, the Apple podcast app makes it too difficult for future podcasters to gain a substantial audience.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Our team will make Castable a blend of what we see to work for many other services. Our team gains an advantage because, we are more aimed towards the experience side of our service. Our product has features that haven’t been combined in this way yet. So there is some versatility that we can take advantage of; to make our product a combination of passion, awesome creativity, and the vision to make use of a very versatile and amazing Platform: Castable a premium Podcast experience.