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    Date submitted
  • 29-Jun-2018

After Action Network, Inc.

Abstract

After Action Network (AAN) will be a central research hub and clearinghouse of resources in integrated medicine for (disabled) veterans, their families and their communities.

AfterActionNetwork.org will be the online presence for these operational partnerships and will provide the framework for national operations. AAN will facilitate long-term care programs suited to the needs and wishes of the individual veteran while also collecting important research data. Veterans can use the online hub in conjunction with survey systems to customize their goals and participate in the programs, services, and activities they are most excited about.

Additional Questions

Who is your customer?

After Action Network’s mission and vision center around improving quality of life for veterans, and therefore AAN considers its veteran members beneficiaries instead of customers or clients. The primary target markets for earning revenue are actually “veteran conscious” civilian consumers and corporate or private sponsors. At the same time, large scale participation from the veteran population is required to attract civilian and sponsor donations. Similarly, a wide variety of high quality organizations to provide programs will be required to attract veterans, so organizations and businesses are also a key target market. There are five distinct groups to be considered as AAN’s market: veterans, organizations providing (veteran) nonprofit programs or services, businesses providing integrated medicine, civilian consumers, and corporate or private sponsors. To achieve its goals, After Action Network must consider and cater to each of these groups.

What problem does this idea/product solve or what market need does it serve?

Currently, there is no central repository for veteran-specific programs, and furthermore, there is not an effective method for veterans to research available programs to see which ones fit their needs or have a history of producing legitimate results. Lacking a central hub, veterans struggle to get the information they need about programming, and potential donors struggle to find worthy programs to fund at the local level. After Action Network aims to provide this centralized, compiled database to help veterans access the most appropriate, effective programs and to help potential sponsors fund excellent programs. This bank of data will also allow smaller scale veteran programs to maintain a consistent participation level and gain access to greater funding through enhanced marketing and online presence from AfterActionNetwork.org. Organizations will also have a resource to investigate the market for veteran nonprofits and to find gaps in existing services.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Instead of competing against existing veteran programs, AAN will seek to unite and support efforts across the country while supplementing programs through shared best practices and a standardized research platform. These networks can include educational institutions, civilian organizations, non-profit organizations, military and veteran institutions, health organizations, and even individuals that rally in support of After Action Network’s mission. The venture will facilitate regular panel and individual presentations on the overall systems and provide a clearinghouse for research data and best practices.