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    Date submitted
  • 21-Sep-2018

Facts Count


FACTS COUNT is a research organization, with the academic community as our initial target market. Nigeria has a mobile penetration of 150 million users and Over 500, 000 students graduate from Nigerian Tertiary Institutions every year, out of which about 65% require the use of questionnaires for their projects. We have an increasing pool of over 13000 respondents who will constantly supply data and get paid incentives. It is this pool of respondents that helps to generate the data that we employ in organizing opinion polls and surveys for socio-political, market and academic research.

Our services would initially be available to undergraduate and postgraduate students in tertiary institutions in Nigeria who require such data for their projects, dissertations and thesis. We provide easy access to Data and alternative source of income for Nigerian, thereby reducing poverty. Our platform (Website & App & USSD )helps increase efficiency, cost, time taken to carry out research while also making it comfortable for Respondents to take part in research at their own comfort with a device they take everywhere, and also guarantee access to alternative income that can be used for monthly data subscription , grocery shopping and increased savings.


Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

The world’s research industry is worth over $70billion, with Africa contributing to about 20% of the industry. With our niche - tertiary institutions, about 65% of the 500, 000 students that graduate from tertiary institutions in Nigeria yearly require our service.

What problem does this idea/product solve or what market need does it serve?

One of the biggest problem in Africa, especially Nigeria is the access to data to make informed decisions. Things cannot get done only if we have the data to inform and inspire those in a position to make a difference. This affects every facet of the society-from the government inability to provide basic data on the use of its service and facility or its inability to get feedback on government policies, to the private sectors' inadequate data to make proper decision on Market reactions, to the academia where e theories are developed to better understand our society. We would all agree that it’s a capital mistake to theorize before one has data. Data helps gives directions toward solutions to problems. The Africa Data has been poorly served by the use of manual questionnaires which end up getting lost or don't get the required response and cold calls that do not get the appropriate answers, there's also the high cost of trying out the endeavor. Our incentive policy to registered respondents also helps create an alternative source of income for members of the society.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

1. We help to reduce the time that it usually takes for students to complete school projects, from the average duration of two months it requires offline to only two weeks on our platform. 2.We transform how academic work is done by bringing about efficiency in research, as we help cut costs rapidly, bringing the average market price down by about 50% making us different from our competition. 3.Another interesting thing about our business is that we help provide a viable platform for people to give their opinions on socio-political issues, yet we pay them incentives for this.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

We are working in a niche largely untapped, the academic research niche. We help our clients get respondents for their surveys, as against other existing methods which only help with questionnaire upload. Finally, we provide easy and convenient access to incentives for our registered respondents in local currency.