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    Date submitted
  • 04-Nov-2017



Our vision is to reinvent the informal economy and build the crafts of tomorrow: a thriving crafts sector thanks to digital technology. We are implementing this vision through a simplified solution that connects customers to the best craftsmen at all times and in all places. Our service makes it possible to geolocate easily and quickly craftsmen close to oneself, tested, evaluated and recommended. This project includes a strong social impact: fight against poverty thanks to the increase of the annual global income of 3,000 artisans by 2019; the creation of direct and indirect jobs; the valorization of the products resulting from the know-how and the direction of the innovation of the local craftsmen. In particular, we wanted to address the problem of employment in Africa, and we chose crafts and, more generally, the non-formal economy as the spearhead of this strategy.


Original YouTube URL: Open

Introduction Video


Additional Questions

Who is your customer?

The target customers are self-service providers and craftsmen on the one hand and users of these services (households and businesses) on the other.

What problem does this idea/product solve or what market need does it serve?

We respond both to the high level of customer demand for quality services provided by local and serious service providers, and provide solutions to the lack of visibility and the low incomes of craftsmen.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

the attributes that will make the success of our solution are : a service targeted at the main needs of the populations, a rigorous selection of the craftsmen and a unique partnership with the professional organizations of craftsmen, the existence of a guarantee of satisfaction. These characteristics will make the success of our solution because they result from a thorough and complete analysis of the market;

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Human resources are one of the main focuses of our strategy. This project is led by a motivated team, with extensive experience in the field of the web. This team consists of a business lawyer, a financial auditor, a marketing specialist and a developer: Having parents craftsmen we have been in the craft sector since childhood, therefore, we have a better understanding of their needs, we also have adequate and complementary skills on strategic functions: web development, marketing, finance.