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    Date submitted
  • 30-Jan-2018

Where to Eat App

Abstract

Sharing a meal with family, close friends or someone special is one of the most common ways people choose to socialize. However, it is a real dilemma when it comes to deciding where to go.

The ‘Where To Eat’ app aims to solve this dilemma (which is frustrating and irritating) by providing a fast, simple and convenient way to help our users decide where they want to have a great time with their family and friends or even just by themselves. Users are connected to a variety of restaurants enabling them to discover new places while taking out indecisiveness from the equation and providing an interactive social experience. It also allows local and chain restaurants to advertise on the app so they can reach a larger number of potential customers and expand their businesses.

- solution to indecisiveness

-Easy, simple, fast, accessible,

-Interactive

-Discover

-Bring people together

-Social experience

as Carly puts it, “like Tinder for food.”

“The world today is almost filled with too many options, so the goal is to enable people to try new places while helping them overcome indecisiveness,” she said.

“I hope this app can make it so people don’t have to settle,” Hagan said. “Not only can it help consumers in that way, but it also could help local restaurants expand their customer base.”

http://www.sc.edu/study/colleges_schools/moore/about_the_moore_school/news/2018/Moore_entrepreneurship.php

Video

Additional Questions

Who is your customer?

- The target market for the app are millennials, between ages 18 - 40 which includes families, students and work colleagues. We chose these specific target markets by surveying and talking to potential users from different age groups to find that these particular groups seemed to show interest in using this app. They found the invention to be very useful in their daily lives and picking a place to eat was always a hassle. - Big Data Customer slike Google, Apple, Mastercard, Uber, etc. - Restaurants, cafes, etc,

What problem does this idea/product solve or what market need does it serve?

Currently the market is oversaturated with food apps, including our biggest competitors Yelp, Google, and Open-Table. Understanding this, our team set out to differentiate ourselves from the rest of the competition while solving an everyday problem that involves indecisiveness around choosing that perfect restaurant to dine. The ‘Where To Eat’ app aims to solve this dilemma (which is frustrating and irritating) by providing a fast, simple and convenient way to help our users decide where they want to have a great time with their family and friends or even just by themselves. Users are connected to a variety of restaurants enabling them to discover new places while taking out indecisiveness from the equation and providing an interactive social experience. It also allows local and chain restaurants to advertise on the app so they can reach a larger number of potential customers and expand their businesses.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Our Perceptual map showcases our projected placement among competitors in the food app industry (Appendix 3). We describe ourselves as being extremely personalized, taking in preferences from past experiences and utilizing them in conjunction with your groups app memory to postulate the most ideal restaurant for the users. When utilizing Yelp or Google, the tech populates an extensive list of choices that almost becomes too much to process in a timely manner. In addition to personalization, speed was our next big differentiator. The app operates similar to Tinder, in the ability to accept or reject suggestions with one swipe. We wanted to elapse the time spent searching for the perfect establishment, so app users could spend more time together. This was attributed to our easy startup installation and analysis of past data collections.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

We describe ourselves as being extremely personalized, taking in preferences from past experiences and utilizing them in conjunction with your groups app memory to postulate the most ideal restaurant for the users. When utilizing Yelp or Google, the tech populates an extensive list of choices that almost becomes too much to process in a timely manner. In addition to personalization, speed was our next big differentiator. The app operates similar to Tinder, in the ability to accept or reject suggestions with one swipe. We wanted to elapse the time spent searching for the perfect establishment, so app users could spend more time together. This was attributed to our easy startup installation and analysis of past data collections.