BidGuru - A gamified e-commerce
At BidGuru, we have devised a whole new shopping format wherein users (end customers) will participate in a gamified version of a bid-based online auction for their desirous product. We encourage our users to participate in a real time auction of something that they desire. By making sure that while the minimum spending of our users may be ridiculously small and maximum spending less than the actual product cost, we have presented a win-win solution for the shoppers.
The axis of motivation for the users is to go for the auction and wait for the conclusion of auction. Fair chances are there that he might end up winning the product or in a situation otherwise, he has an option to purchase it without spending a penny extra. Precisely, the solution is to enrich the shopping experience of Indian customers by giving them chance to own a product through their psychology of frugality before entering into a more conventional seller-buyer relationship.
We will auction some of the best in the class desirable products and give our users a chance to own them at ridiculously small investments. In our vision of a gamified e-commerce, top notch product line of the most competitive commodities will be up for an auction. The product line will be dominated by what our end users want through a schematic data collection. Users will amongst themselves compete in a transparent auction and the winners will get the product at a price never before. The idea here is to let the e-shoppers participate in an auction of the product of their choice, try this version of a whole new shopping experience before going for the conventional purchase. At the end of the day, he will have the option of ultimately buying the product at no additional cost. This will give an equal opportunity to all the internet users to buy a product irrespective of their pocket size.
In a never before fusion of gaming and shopping with a touch of social innovation and use of the state-of-the-art technology, we have created a platform where anyone with a click of a button or tap of a finger will fancy his chances of getting a product which was out of his reach. This will motivate anyone and everyone to participate in the next version of e-commerce in India.
The concept of winning is based on two factors:
1. Guesstimation: User is expected to guess the undisclosed bids of other users in competition to come to a range of bids it should place in order to increase the possibility of their bids being the lowest in the set of unique bids placed over all. For instance, let us suppose there is a product P live for online auctioning. User A places a bid say INR 2.40 and immediately gets the status as not unique. So he will have to think of a number which is unique as this figure (bid value) must have been placed by some other user. Now, he places INR 2.55 and gets status as unique but not lowest. So that would mean that he has rightly placed a unique bid but the value in the list of unique bids placed already is not the lowest. In this way, he has to guess to iterate on the possible values and search for a unique yet lowest value.
2. Luck: User is expected to bank on his luck and place bids in conjugation with a strategy to make sure his bid comes out to be unique and lowest. The luck factor gets particularly important when a user takes few attempts at an auction and the values input by users comes out to be unique and lowest.
Also, to facilitate and minimize the randomness of luck factor, we have decided to have a winner in our second category of Maximum bidder where a user who bade for the most number of bids will be beneficiary of same as lowest and unique bidder.
The most important offering that makes us the perfect amalgamation of e-commerce and auction is the fact that all the spending of the user will be saved in his wallet account and he can redeem all the amount spent to simply purchase the product he was bidding at the first place. This feature enables the user to bid before a buy, without having to spend a single penny in futility.