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    Date submitted
  • 21-Nov-2016

Charityvest

Abstract

Charityvest is a social enterprise fintech venture creating an efficient "clearing house" for all charitable giving—improving the giving experience for donors and drastically lowering costs for nonprofits.

Video

Original Vimeo URL: Open

Introduction Video

Additional Questions

Who is your customer?

"The tech-enabled average donor." Household income: $70k to $300k; age: 25-45; itemize on taxes; ~$3000+ annual giving (US average across income brackets is 3%+ AGI); likely a user of Mint.com or other financial web tool; avid user of online banking.

What problem does this idea/product solve or what market need does it serve?

It makes giving to charity a simpler and more engaging process for donors, and eliminates transaction fees for nonprofits.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

The next-generation donor will be moved on four levers: giving and life integration, user experience, story, and behavioral economics. These factors are being built into a donor-focused platform for charitable giving.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

We have a rare team combination of technology capacity, business strategy, data science, behavioral economics, and nonprofit sector experience.