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    Date submitted
  • 09-Feb-2018

Love2Post

Abstract

Love2Post is a network of consumers from Brazil that are willing to get paid for recommending their favorite products on Social Media.

In minutes, brands create a brief and invite thousands of micro-influencers to submit a creative post with a fee attached. If the brand approves it, the influencer publishes it direct to their socials and is paid immediately. It's a solution for brands to engage with audiences through trusted referrals in a simple and cost-effective way.

Video

Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Primary: Micro/ Small business with experience in influencer marketing (have worked with influencers or paid for sponsored posts before) Secondary: Micro/ Small business with no experience in influencer marketing (we will educate them about influencer marketing and show success cases) Partners: Marketing agencies with potential clients

What problem does this idea/product solve or what market need does it serve?

Big brands pay high amounts to have digital influencers promote their products/services online. Because is so expensive and hard to measure, is difficult for small companies with limited budgets to join this type of marketing. Moreover, the recent influencer marketing rise motivates more and more people to deploy fake followers and increase their follower group, creating a market of fake advertising, inflating follower counts and artificial engagement.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

ZERO RISK: Brands only pay for the posts they love. FULL CONTROL: Nothing gets published without the brand’s sign-off. IMMEDIACY: Brands manage 100 influencers in the time it took to manage one. AUTHENTICITY: Real customers that love the products they are promoting. Not celebrities or bloggers. SIMPLICITY: Brands add their credit card and pay as they go.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

ZERO RISK: Companies don’t pay anything to post the brief of their marketing campaigns and let influencers come to them. FULL CONTROL: Companies will only pay when they approve the post. IMMEDIACY: In minutes, a brand can post a brief and invite thousands of micro-influencers to submit a creative post. AUTHENTICITY: To keep the authenticity Love2Post gives an Influencer the right to recommend a product only if he or she already own the product or is willing to buy it. SIMPLICITY: When the brand approves it, the influencer publishes it direct to their socials and is paid immediately through PayPal.