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    Date submitted
  • 25-Aug-2017

Mobile Application

Abstract

Momy Helper empowers Arab mothers in the Arab world and abroad to lead healthy, fulfilling, and successful lives. We are a mobile app that provides mothers with easy, discreet, and affordable access to Arabic-language professional counseling in topics related to raising children, marital issues, and other physical and mental health topics.

Video

Original YouTube URL: Open

Introduction Video

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Additional Questions

Who is your customer?

More than 56 million Arabic women using internet in MENA More 18 Arabic Mother living outside their home countries

What problem does this idea/product solve or what market need does it serve?

According to the Journal of Clinical Psychiatry, Arab women face an abnormally high rate of major depressive disorders compared to other parts of the world, as high as 7% in the general population. Also in particular, are more likely to suffer various disorders including depression, anxiety disorders, somatization, and eating disorders Seeking formal help outside of the family structure is heavily stigmatized, but highly sought after Also Arab mothers living overseas, outside of their home countries, can often feel extreme loneliness and isolation, due to factors such Both of those mothers lack a support network to assist them with the numerous issues which mothers can face. So in just few steps any mother with MomyHelper will start change her life

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Momy Helper leverages the fact that today’s mothers are more diverse, digitally native, and bombarded with choices than any previous generation. In these sensitive issues that women face, we believe that human-to-human help cannot - and should not - be replaced by automated technology. so we provide the online consultation session with more than 40 qualified consultants from MENA We Already validate our idea and product on the market

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Lets start with the story behind Momy Helper, In 2014, I moved to Chicago with my husband to continue his higher education. Being new to the environment and culture, I had many challenges to face when we had our first child. I went through the hardship giving birth in a place far from the comfort of my mother and had to teach myself how to nurse my baby all by myself This experience inspired me to give my little one all the efforts he needed for a great childhood. I started blogging about my experience and when I came back to Gaza, everyone was blown away by Basem’s ability. Overtime I built a small online community of around 1000 Arab mothers asking me about parenting challenges they faced. Also I had a strong and fabulous developer, content, customer services and consultants teams they invest their time and effort to support Momy Helper with a minimum coast