Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 07-Nov-2016



With more than 350 million internet users and 220 million smartphone users in the country, an unknown rise in demand for the OTT platforms has erupted in India. This rise for the OTT platforms has led us to come up with a revolutionary, future ready customizable video platform which has all the potential to be a leader in the digital video industry which we call as VIDEO365.

This new age & highly advanced product comes with an open architecture to satisfy unique Indian needs. With just 1 month into the market, VIDEO365 is already at par with the top giants in the market. Keeping in mind the pros & cons of various “competitors” and also taking into consideration the needs of the market, VIDEO365 comes out with a more advanced & never seen capabilities in OTT video platform domain.

The team of VIDEO365 comprises of several veterans with more than 25 years of experience who are deeply passionate about Architecting Solid Future Ready Solutions. VIDEO365 is a product born out of their visionary towards the Digital Video Industry.


Original YouTube URL: Open

Introduction Video


Additional Questions

Who is your customer?

Video content contributes to 57% of the internet traffic driven by media, education & user generated content. Recent stats tell us that the consumption of OTT content over Laptop, mobiles & other internet connected devices is going to surpass TV. Hence, our potential customers would primarily be from Online Media, Broadcasting, Media Production, Film production houses and E-Learning industry.

What problem does this idea/product solve or what market need does it serve?

• Usually video platforms like YouTube have their share on Ad revenue earned through your video content. This can be avoided by having your licensed video platform Video365 where there will be no need to share your revenue. Your revenue is all yours. • Media streaming with zero buffering is one of most prevailing myths in Indian digital video industry. Our product is aimed to clear this myth. • Providing customized video platform at Indian rates with support available at customer’s working hours. • Digital video content security issues will be solved by our powerful DRM system. • This is the first cloud scalable video platform in India which has come up to cater all kinds of media management and streaming needs across various platforms, browsers, mobile devices and network bandwidths. • It integrates with battle tested leading industry solutions for hosting, encoding / transcoding, ad injection, CMS, analytics, DRM and many more.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

• The product is developed over the time tested cloud infrastructure which has the most advanced features among its competitors. • Ready-to-go and feature ready customizable digital video platform, with prime agenda being “Make in India, Host in India, CDN in India, and Stream in India”. • Our framework ensures tranquility in the managing video content with its efficient and easy to use dashboard features. • Our open architecture enables the clients to match up to the dynamically varying unique Indian needs, especially in the ad revenue space by utilizing ad engines of their choice. • With our in-house engineered CDN integration solution, the product will handle buffering issues. • It brings in one of the finest and best-concretized atmosphere with easy-to-use UI supporting multiple user roles, wherein each user is availed with access permission in a hierarchical manner. • Video365 encapsulates everything required at one place such as CMS, DRM, Ad management, ABR, Transcoding, CDN integration etc. to minimize the issue of integrating these things separately. It will be a one stop shop for the customer making it easier for their business.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

We are working continuously to come up with various advanced features required by the people and the industry. We are conducting multiple market researches to understand user’s usage patterns and their problems. We have also partnered with the India’s leading business school ISB, who is helping us to understand the market requirements. We work closely on the ideas and strategies analyzed by the research done. Our 24X7 support to the client gives us an upper edge from our competitors. Our goal is to come up with the top-in-class innovative & robust OTT and VOD platform that will be able to solve most of the challenges currently faced by the industry. We are directly approaching our potential clients and businesses and we are educating them about the potential opportunities they have using our product Video365.