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    Date submitted
  • 02-May-2018
  • IT



What We Do

Provide athletes a distinct competitive advantage over their competition in the sport of basketball. We are the first meditation and mindfulness app to provide powerful audio sessions exclusively to athletes. Dramatically improving athletic performance, mentally and physically.

The Problem We Solve

Athletes and coaches focus too much on future problems (what could go wrong), or past mistakes (what did go wrong). The end result? Athletes are rarely present in their current performance. Add in other areas of stress, anxiety, and increased levels of frustration and athletes have little choice but to perform poorly or display other destructive behaviors.

How We Solve It

Our app is soon to offer over 50 sessions within our library helping athletes to remain more mindful, improve their performance on and off the floor, as well as a variety of other teachings and meditation practices. We will soon be moving to a subscription model like some of the other mindfulness and meditation apps already offer within our industry. We will then offer a monthly, yearly and lifetime subscription to our app as we continue to add more powerful audio sessions to our library and continue to help other athletes and coaches improve the performance.

Influencer Marketing

We will soon be finalizing deals with some high-level influencers that will greatly impact our growth and aide us in getting our message out to our target audience/demographic. Once these influencers are in place and on our team, the growth of our audience on social media and the number of downloads we have within our app will both see tremendous growth. In turn, this will increase the value of our company exponentially and more importantly grow the impact we will then have on our users.


Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

NBA to college/high school athletes (and in turn their coaches) looking to gain a competitive advantage in their sport through our mindfulness and meditation practices.

What problem does this idea/product solve or what market need does it serve?

Most athletes improve their bodies physically, others improve their skill level, but very few improve their mind. We help address this problem through our mindfulness and meditation practices with our app. We also address other problem areas very much in the focus of the mainstream media right now in that we help athletes to live and play in a more healthy way by showing them how to deal with stress, anxiety, and depression. Our app is incredibly powerful and we know we will make a difference with all of our athletes and coaches, all while improving their athletic performance.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

We so uniquely take on the challenges of athletes and even coaches by improving their performance through mindfulness and meditation practices. While some apps scratch the surface on this problem area, no one offers the powerful audio sessions like we do. Take all of that into consideration with the fact that we have just now added an active yoga mediation piece and we really are a stand-alone app within the market of sports and athlete performance. Once we offer all these powerful solutions, combined with our influencer marketing and the organizations around these influencers there is no reason we shouldn't have hundreds of thousands of users by the end of this year. And that would be in just a few months.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

I have lived and experienced the frustrations that all of these athletes and even coaches are currently feeling right now. I know how powerful, unhealthy, and controlling these emotions can be but I also know that what we are offering works and solves these problems. That knowledge, combined with the incredible talents of our app development team, marketing team, influencers in and around our industry, and then BetaBlox at our side leaves me with no doubt that we will make a difference in the world of sports and that ultimately our product will be an incredible and powerful success.