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    Date submitted
  • 17-Nov-2017



SeaFill is a centre for comunication, education, reduction of marine plastic. It’s a single place, located in coastal cities, built around a transparent and hollow statue, that is filled with marine plastic.


Additional Questions

Who is your customer?

A SeaFill centre should be placed in a crowded street, a square, a pedestrian space of a coastal town or community. So the main audience for this communication product should be people living and enjoying coastal places and towns around the world, especially in areas in wich the marine plastic problem is highly underestimate. SeaFill brings at the eyes of pedestrians what’s going on in the sea: Art is a vector of a powerful message, so everyone could be interested in getting closer to the center, talking with volunteers and experts, buying something biodegradable instead of plastic objects. It could work for kids and young adults, because they can take to the SeaFill, waste coming from the seaside and put it in the containers or in the statue. That’s way we didn’t want to focus on a target audience: we want to tell that the problem belongs to everyone, everyone is the problem and the solution. Colours and shape of the statues will attract firstly kids; but then, who is with them will follow, and so the other people passing by will stop to the SeaFill. So the first audience for this project are kids, but we would like to be as less specific as possible. That’s why we focused on the main communication tool we have: sight.

What problem does this idea/product solve or what market need does it serve?

Cities on the ocean or on the seas, with a SeaFill centre, can have a point, visible, of what is happening on their shores. If a human doesn’t see something, he/she has difficulties to understand. We want to create this, a strong communication tool, something without any screen, in a way everyone can understand the problem. A tool for who knows how to write and read, who is illitterate, who is rich and who is poor. They can have a point to understand what is the problem. Something huge, monstrous, fill of plastic and other trash, that can give a rapid explanation on what’s going on on this planet. No words in the middle, they create barriers, only a transparent screen between us and the destruction we’re making in the oceans. Then the centre can give information, can sell bio based products, recycle materials coming from the shore. But a SeaFill center can change the way we look at marine plastic. We would be enthusiast to see new Seafill centers growings all over the world. They ca be permanent “garrisons” against marine plastic, different from the traditional communications campaigns or actions. A SeaFill centre is a physical place, and can give rapid and local answer to the marine plastic challenge.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Because it’s simple and it’s visible. Nobody, passing by, could not look at an enormous and trasparent statue, in a shape of a sea turtle, a fish, a seaweed, filled with colourful trash coming from the sea. Where is the problem? The problem is in the oceans, but humans are not sea animals: they live on land, and we must show on land what is the problem. Under this “totem” it would be easier to speak about marine litter, to teach everyone what to do to avoid this disaster. SeaFill is multifunctional and can attract different target of audience. It represent a place perfect for gathering local forces about the marine plastic pollution challenge.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Usually it’s difficult to stop people that is passing by the streets. They are busy, they are buying things in the shops and so on. People may think that in a SeaFill centre they will be “forced” to buy things they don’t want, like if it is a kind of marketing. So it’s not that easy to convince people to stop and talk with volunteers and experts, or to leave the kid for some experiences about plastic in the awareness area. The statue will be a powerful tool to overcome this challenges. They are big, they are (unfortunately, n.d.r) colorful, with different plastic objects inside, they have the shape of animals. Kids will love them. We think other people too: SeaFill will give more options to people, so if someone is interested in some “awareness lab”, they will enjoy one of them; if they are attracted by strange bio based products that replace plastic, they will take a look and maybe buy one of it. Maybe the presence of collectors of plastic and debris coming from the shore, will start a kind of “competition” among people, trying to give an hand and take as much garbage as possible at the SeaFill centre.