Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 05-Dec-2016

Glassense

Abstract

Glassense is an intelligent pair of glasses that are designed and built to hear better.

Glassense processes surrounding sounds so that the sound sources that are located in front of the glasses are amplified more than those located to the side or the rear: thus, the person who wears the technology can look at the person he/she is talking to, whose words become clearer, while all the other surrounding noise sources are automatically damped.

Glassense therefore acts as an 'acoustical lens'.

It can greatly help persons with partial hearing loss, by significantly increasing their degree of social inclusion.

Video

Original YouTube URL: Open

Introduction Video

Photos

Additional Questions

Who is your customer?

Persons with partial hearing loss (B2C) Companies selling acoustic hearing aids (B2B)

What problem does this idea/product solve or what market need does it serve?

The product solves the problem of degraded speech intelligibility in noisy or crowded environments. It greatly helps persons with hearing problems to focus their attention on a single person during a conversation. It prevents social exclusion.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

It facilitates social relationships. It avoids social stigma (the technology is hidden in a pair of glasses). It is a wearable device that wirelessly connects to existing hearing aids (no need of changing them). The way the product processes sounds can be chosen by the customer.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

We will sell Glassense to hearing aid sellers, offering it as an accessory to existing hearing aids, at a fraction of their price. With a relatively low additional amount of money, the benefit in terms of social relationship is priceless. Persons with hearing loss will buy it through already trusted channels. There are very few competitors, which have either less versatile or less performing products.