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    Date submitted
  • 29-Jan-2018

Hardline, Inc.


Hardline Soap is a specially-formulated cleanser for Firefighters/first responders that removes any carcinogenic toxins from the user’s body - both skin and hair. Once the soap comes into contact with a toxin on a contaminated area, the foam will instantly change its color from white to green. After the area is completely free of contaminants, the foam will not change color but appear in its original shade - white, thus creating peace of mind for the user to see that they have successfully removed the carcinogens from their skin and know that their loved ones will also be protected from carcinogen exposure. The hypoallergenic, gentle and hydrating elements will protect the user’s skin against dryness.


Original Slideshare URL: Open

Introduction Video


Additional Questions

Who is your customer?

Firefighters, individuals exposed to high rates of carcinogen contaminants

What problem does this idea/product solve or what market need does it serve?

-Hundreds of harmful carcinogenic toxins, including carbon monoxide and asbestos, are released during fires. -Firefighters are exposed to carcinogenic materials like formaldehyde, asbestos, and plastic residuals on a regular basis, and accept that as part of the job. -Firefighters risk bringing carcinogens home to their families if they do not completely remove residuals from their skin. -Cancer has caused 61% of firefighter line-of-duty deaths since year 2002. -Currently there is no formulated soap in the market that will detect contaminant exposure and remove it from the skin.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Hardline Soap addresses the needs of the firefighters who come in contact with harmful carcinogenic materials. Carcinogens we are targeting are: formaldehyde, asbestos, and plastic residuals - materials firefighters come in contact with on a regular basis. Our soap can be used as part of an established routine for firefighters. Once Hardline foam soap no longer changes color during use, firefighters will have peace of mind knowing they have effectively removed contaminants from their skin.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Hardline Soap was created through a user-centered design framework. It's specially-formulated to remove carcinogenic toxins from the user’s skin and hair. Hardline Soap would also be the first soap on the market that offers a color-changing benefit. Our mission is to give our user peace of mind to know they have effectively removed a harmful contaminant from their skin and know that their loved ones will also be protected from carcinogen exposure.