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    Date submitted
  • 30-Oct-2018

Hushabye Nursery


Hushabye Nursery will be the first medical center in Arizona, and only the third in the country, specifically designed and staffed to care for NAS (Neonatal Abstinence Syndrome – babies born substance-dependent) infants. Hushabye Nursery will serve as a model for other communities that recognize the emerging crisis of substance exposed infants and the need for specialized care.


Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Hushabye Nursery is designed to disrupt the current practice among hospitals and the state in caring for/dealing with babies born substance dependent, their mothers, and families. Hushabye Nursery presents an emerging best practice that improves health outcomes for babies and mothers, while reducing expenses for hospitals and the state.

What problem does this idea/product solve or what market need does it serve?

According to the Arizona Department of Health Services (ADHS), there have been at least 416 Arizona babies born with drug-related withdrawal symptoms since June 15, 2017. That means – in the time – since – more babies have been born with Neonatal Abstinence Syndrome (NAS). Currently infants with NAS are cared for in the Neonatal Intensive Care Unit (NICU). The doctors and nurses in the NICU are not typically trained in the therapeutic handling techniques required to appropriately care for NAS infants. There is a limited number of beds for critically ill infants, and because substance exposed infants can require four to six weeks of care, NICUs are burdened with the task of caring for these infants. The solution is simple, keep critically ill infants in the NICU where they belong, and refer substance exposed infants to a recovery center for NAS. Unfortunately, in Arizona, like most states, no such facility exists.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Unlike NICUs and traditional hospital settings, Hushabye Nursery will support whole families through the withdrawal process, including mothers. Hushabye Nursery will provide NAS infants a quiet, loving, therapeutic environment as they experience withdrawal symptoms. Each NAS infant will have a private room, allowing primary caretakers to “room in,” promoting prosocial bonding critical for recovery and improved health outcomes. Caretakers will also receive ongoing education on infant and child care. Hushabye Nursery staff will receive specialized training from national leaders in NAS treatment. In addition, Hushabye will work with community partners to support families during their personal recovery, including services after discharge. This model has been implemented in other states with documented success.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Hushabye Nursery was founded by nurses who cared for NAS babies everyday. In response, they researched and designed a new standard of care more responsive and effective for babies, as well as new mothers. By including the Department of Child Safety and other service agencies, babies who otherwise are struggling, can thrive, mothers can receive support, and families can remain intact.