Who is your customer?
Diabetic patients and healthcare professionals.
What problem does this idea/product solve or what market need does it serve?
Currently, all methods of administering insulin require a daily commitment from the patient. Inevitably, this becomes a problem: whether it's the hassle of carrying the insulin shots around, the inconvenience of planning meals around insulin intakes, or the consequences of missing an insulin dosage. Insuflo addresses these issues by creating an implant that automatically delivers insulin to the patient, allowing for accurate, regular, and easy administration.
What attributes will make this idea/product successful? Why do you believe that those features will create success?
When patients become customers, they seek the treatments that will give them the results they need with the least amount pain and discomfort. Insuflo will be successful because it caters to patients as customers. Not only does it have competitive advantage and features that no other products have, but it is more affordable. It saves time and money, two of the most valuable things in today's world. Insuflo is easy to insert, and overall is the most convenient option for diabetic patients.
Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?
Insuflo has a key competitive advantage over other products, in that it is the first long-lasting insulin administration mechanism. Commonly, insulin is taken via injection, pills, and patches, but all of those require a "human component" and regular attention. Insuflo is a mechanical device that removes the human component and is longer-lasting than any of the other products.