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    Date submitted
  • 23-Dec-2017

Power Rowing / Indoor Rowing Studio


Power Rowing is more than a fitness studio, it is an attempt to change the paradigm of how we think of fitness in general. Fitness studios typically focus on calories and attract clients with promises of weight loss. They use loud music, flashing lights and hot, crowded rooms to distract you from the impact the workout is having on your body. Fitness studios will utilize equipment that is poorly attended and don't give enough or any attention to form. The movements are jarring, high impact, and have very little long-term results. Power Rowing is different. We have smaller classes, all our instructors are current or former rowers, and form is emphasized and taught in every single class. All exercises are low impact and high intensity, paired with intervals of rest and floor work. Because the exercises are low impact and we focus so heavily on form, the chance of injury is low. More importantly, low impact means that people of all fitness levels and can take our classes. The average age in cardio classes such as boot camp, cross fit, and boxing is mid to late 20’s; however, the average age at Power Rowing is closer to mid to late 40’s with participants as old as late 70’s. In fact it isn’t uncommon to have a millennial sitting next to a baby boomer. Another benefit that rowing has over other classes--such as spin--is the full body workout. It is also exceptionally good for bone density an posture, so no matter your fitness or health concern, we can help you manage it. Power Rowing’s business model doesn’t simply stop at attempting to create a better workout, Power Rowing is committed to the community. As the founder and a veteran, I was brought into rowing through Community Rowing Inc.'s rowing outreach program for veterans. In appreciation, we offer veterans 40% off regular class and donate 1% of our income to Community Rowing, Inc., so they can help more veterans find their path. We also offer 1% of our income to Respond, Inc, Boston’s first domestic violence shelter, who does amazing work in the Greater Boston area for victims of domestic abuse and their families.

Additional Questions

Who is your customer?

Anyone who wants to get in better shape.

What problem does this idea/product solve or what market need does it serve?

A lot of customers are people who tried other workouts and injured themselves or saw little or no results. Our workouts are very low impact and stress injury prevention, which allows a wide age range of clients. Additionally, most workouts don't focus on physical improvement, but instead on calorie burn. We emphasize cardiovascular, bone density, and full body strength improvement.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

The workouts are geared towards a much wider age market than other glitzier studios and attract and older crowds. Because it is low impact, clients won't have to take time off to recover from this workout leading to a more consistent attendance. Further, it is a full body workout making it more efficient than other workouts. Thus far, we have seen a growth of roughly 1% attendance each week and our return rate is close to 85%. We have a 4.9 out of 5.0 star rating with some 300 + reviews.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Our team executes a broad array of marketing to attract new clients. We do everything from door fliers, to Facebook, Instagram, and Twitter ads to writing articles and posting bulletins in the local school newspapers. We have some strategic advantages in our location because there are few high intensity workout studios in the area. We have an exceptionally high referral rate as well.