- 23-Aug-2017
- Mentoring
- Marketing analysis
- IT
Fresh Deli
Abstract
Fresh Deli is a digital platform connecting office workers with fresh mom-cooked meals.
In Vietnam and many Asian countries, it is difficult for the housewives to run their own business and earn stable income. They have to depend on their husbands so they may feel dependent and unconfident. Hardly are their skills in cooking appreciated. With Fresh Deli, we can empower housewives to start food business at home, earn income when they want with what they are good at. That is how we can empower women to pursue independence and position in families. On the other hand, food safety is a big concern in Vietnam, and the office workers are the ones who suffer the most. They have to blindly eat in unreliable restaurants nearby, with limited budget. These two reasons force them to have no choice but unqualified, street restaurants. Yet again, Fresh Deli become the best option to solve the problem: high reliability thanks to mom-cook at home with reasonable price.
After 9 months, Fresh Deli has served 10,000+ fresh lunches, 1000+ customers become healthier. More importantly, it provides regular income for 7 housewives in Hanoi. During the partnership with Fresh Deli, our mom cooks become more independent, get connected to the society and feel happy with their lives. That is, so far, our greatest success.