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    Date submitted
  • 29-Aug-2017

BUSKA Hub Creativo

Abstract

We are a generative design studio formed by a multidisciplinary team of creative professionals who are motivated by the search of new interactive experiences and immersive spaces.

We bring together digital, material and spatial solutions and help companies and organizations to communicate their objectives, services, and products through innovative formats.

We propose fresh, creative and individual design solutions combining three fields: SPACE + INTERACTION + LAB

Our multidisciplinary team is characterized by a strong social commitment, understanding the value of generating and sharing relevant knowledge. According to this, many of our explorations culminate in urban interventions, open exhibitions, collective constructions, lectures and training programs.

Video

Original Vimeo URL: Open

Introduction Video

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Additional Questions

Who is your customer?

Our main clients are companies and organizations (public or private) that seek to show an innovative facet through the technological application in their workspaces or events. We also work with advertising agencies developing and managing non-traditional marketing projects.

What problem does this idea/product solve or what market need does it serve?

The application of new technologies, such as parametric design and digital manufacturing, allows us to offer objects, equipment and installations that are customizable and with a greater morphological freedom. Also the possibility of analyzing each design in advance to make it more efficient and adaptable to the available resources. Through innovative design processes, we create environments that promote creativity. We transform spaces of different scales, whether fixed or temporary (like demonstrations and fairs). We work with traditional materials, but we do it more efficiently, creating unique user experiences.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

More and more customers are looking to participate in projects and anticipate risks, optimize resources and differentiate themselves. At the same time users are looking for immersive experiences where they are not just spectators. Parametric design also offers a good way to have a stronger influence on key design decisions, by analyzing more options and giving quantitative feedback, whereas we could only give global trends based on intuition or very simplified studies.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

We are a multidisciplinary team of young professionals, with more than 8 years of experience in the field of research and development of projects of different scales. We enjoy exploring and finding innovative design solutions that help clients improve their communications in new and more efficient ways. We are passionate about finding new applications of technology and we are always trying to give our best. We know our limits and we can estimate the time that will take us develop each project and plan each stage.