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    Date submitted
  • 24-Nov-2018

GlowUp (App)

Abstract

Glowup is a multi-sided platform and community provided through an app where women seeking quality, affordability, and expertise on Black hair care can be matched with local aspiring entrepreneurs; part-time stylists and small hair salons. We recognize this underserved market and are addressing primary complaints with existing solutions by building a sustainable marketplace for underrepresented consumers and filling a cultural void in the hair care industry. GlowUp’s long-term vision is to be the one-stop shop for all hair services and products sold to black consumers globally, created by and for black women.

Video

Original Vimeo URL: Open

Introduction Video

Additional Questions

Who is your customer?

GlowUp’s target customer fall into two groups: the service recipient and provider. Service recipients are Black women between the ages of 14 and 55. According to our customer discovery survey, 34.57% of this segment currently spends $20 to $70 and 30.86% $71 to $120 per hairstyle, suggesting a $100 average. Due to the current mismatches in the market, this segment is elastic to changes in quality and inelastic to changes in price but are looking for affordable alternatives. The U.S. market for black hair styling is $15.4 billion generated from an estimated 23.5 million Black women in the U.S who spend 6 times more than their white counterparts. The service providers are individuals who specialize in Black hair care with an average income of $24,438 per year of which 90.8% of stylists are black females. This segment is split into licensed and unlicensed providers. Licensed providers are full or part-time stylists between the ages of 21 to 50 where 96.5% are employed by beauty salons and 0.7% at barber shops. Unlicensed providers are mostly full-time students or individuals with other jobs in other industries making extra income on their own schedule. Unlicensed providers make up 75% of the current providers. In 2016, the total licensed workforce was 588,363 and is growing at a 13% rate. There is no data on the total unlicensed workforce but our customer discovery showed 30.51% receive haircare services from informal markets.

What problem does this idea/product solve or what market need does it serve?

This product tackles a two-sided problem. As for the service recipient, the unmet need is a trustworthy collection of information on local, quality and affordable black hair care. For the service provider, the unmet need is mass exposure to surrounding clients, interactive clientele relationships and lower start-up costs. Glowup provides Black consumers access to updated and accurate information on local stylists, a black-centric hair community and hair care expertise at a negotiable price. And for stylist a low-cost upfront investment with exposure benefits for aspiring entrepreneurs; essentially saving money, time and creating better clientele relationships.