Who is your customer?
Our customer is that person who is ready to improve their life and health by losing weight; that individual who wants to get their diabetes under control, who wants to be able to move around with less pain, those who wants to pass their PT test without a waiver, those who wants to regain their health and many more.
What problem does this idea/product solve or what market need does it serve?
Obesity is at the core of the most common chronic medical conditions; hypertension, diabetes, osteoarthritis, and sleep apnea. Medicine as it is typically practiced in the United States targets the end result of obesity. There is not enough emphasis put on a comprehensive approach that addresses the underlying root causes for becoming and staying obese; lack of sleep, stress, emotional difficulties, sedentary lifestyle, and overeating. According to the recent statistics of Bexar County, 65.7% of adults are overweight or obese. San Antonio has repeatedly been deemed as having one of the highest rates of obesity in the nation. This translates into nearly 1.2 million potential patients.
What attributes will make this idea/product successful? Why do you believe that those features will create success?
We have a proven, effective design for weight loss program, as well as support of a well established community within which the design of the program has been tested and proven. Our focused approach to the selected target populations gives us an advantage. Majority of the founders are veterans and minorities. We offer flexible scheduling, we accept commercial insurance. We provide exceptional quality care and optimize patient's experience while in the clinic. Our team is very skilled in their areas. Those are few of the things that set us apart.
Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?
We see our mission to make San Antonio a healthier place. Elemental Weight Loss Clinic will provide comprehensive personally tailored approach to help patients achieve sustained weight loss and develop and maintain a healthy lifestyle. Elemental Weight Loss Clinic will utilize an up-to-date, evidence based techniques and procedures to targeting underlying root causes of obesity and enabling patients achieve sustained weight loss. Our care will include behavioral medicine, nutritional counseling, pharmacologic treatment, and chronic disease management. We envision our role as consultants to the patient centered medical home primary care physicians as well as the bariatric surgeons. We are ready to become an important part of the medical community, serving local specialists to include cardiology, nephrology, orthopedics, primary care providers, oncologist and surgeons.