Who is your customer?
Our targeted audience reach is broader but our Ideal consumers belong to Middle and Upper Middle class segments, who are ready to spend decent amount only daily outings but try to find better deals and benefits. Such group of consumers are categorised below:
•College and School Students
•MNE’s and SME’s employees
Our targeted audience also covers the following society groups who will benefit from our business model:
What problem does this idea/product solve or what market need does it serve?
Question of whether to retain existing customer or to acquire new customer has stumped businesses for ages. Even Loyalty Pundits have argued about the same since the first research conducted by TARP since the 1980s. But there is no denying the fact that it costs 5-6 time’s more than to acquire new customers as compared to retain the existing ones, which is backed by numerous researches conducted in the business world.
Organisations tend to spend millions to obtain new customers and often tend to overlook the cheaper to maintain and a better source of income i.e. The Loyal’s.
The answer doesn’t lie in focusing on one thing in-order to sustain grown in this exceedingly competitive modern world, but in creating a bridge between both customer retention as well as customer acquisition.
What attributes will make this idea/product successful? Why do you believe that those features will create success?
What really sets us apart from other loyalty companies is that we would go the extra mile just to better serve our customers.
1.Pan Tunisia Presence-While most other programs cater to a limited area, we welcome members from all across the country.
2.Multiple Industry-We wont focus on just F&B or Retail or any specific industry. We cater to all. This is a vital part of our business model. We want to get multiple brands of multiple industries under one umbrella. A customer shouldn’t have to carry 10 cards just to get them discounts. One card should do the job for them all!
3.Targeted Marketing-As mentioned earlier, our prime focus is learning about our customers. We use customer analytics to bring to our customers what they really want. We help brands reach out to their ‘real’ customers.
4.Value Brands-When identifying brands, our focus is NOT to simply create a long list of associate vendors, most of whom we probably wont ever visit. Our Brand Acquisition teams focus only on those brands that actually add value to for customers. We go to those brands, which our customers really like visiting. This improves the quality and efficiency of our program as a whole.
5.Multiple Reward Systems-Other than giving a pre defined set of discounts, we reward our customers for their loyalty, by giving them some extra. This, being based on their spending history.
6.We help our customers graduate to higher value brands (Products/ Services)
Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?
We care about our customers. We understand them. We learn about their likes, dislikes, interests, and upon these insights, we give them what they actually need.
In addition to a basic et of benefits, customers are sent highly customized deals and offers, which are fully based on their interests and needs.
We work on a simple principal. Lets not make our customers to the hard work. With todays market scenario, wherein there are endless coupon companies mushrooming the country, consumers are practically confused, which one to opt for. They need to scroll through the websites, and look for deals that suit them. This firstly takes up a lot of their valuable time, secondly, in this process they tend to loose out many offers which were ideal for them.
Hence we work on the principle of bring deals to customers. Not making them look for the deals!