Who is your customer?
With Homedika program, we are mainly targeting customers from the middle and upper classes that can afford in-home healthcare services and that are also familiar with accessing mobile applications (software) from their smartphone, tablet, laptop and/or PC.
We believe health care is a fundamental human right and thus nothing should be a barrier to its access. We would like our country to be as equipped and as safe as the other developed country as our neighbor countries or the ones far in the west.
The quality of health services of a country is one of its most important indicator of its population well-being.
With Homelike we aim to make a meaningful impact on Indonesia and thus reducing medical errors, improving the quality of health cares, and thus the comfort of its population are our priorities.
With a total population of 250 million, improving Indonesia's well-being will definitely improve the world's one, and make Indonesia as the world a safer place for its inhabitants.
What problem does this idea/product solve or what market need does it serve?
With the Homedika program, we are committed in improving the Indonesian healthcare services.To this end we are committed to:
➢ Provide high quality health cares: Patients will not have anymore feel scared to be heal by unqualified health workers, which will guarantee them to obtain the most accurate cares and increase their chance of recovery.
➢ Provide in-home medical services: Until now, Indonesian could be treated only at hospitals. However, the long distance, the lack of means of transportation or of financial resources prevented them to benefit of cares. With Homedika, everyone can be treated at home, which will protect them against the hassle the encountered before and make them recovered in the most comfortable surrounding environment possible, their home.
➢ Make Indonesian people independent: With the Homedika application sick persons can call round-the-clock a health worker directly without being backed by their family.
What attributes will make this idea/product successful? Why do you believe that those features will create success?
Receiving healthcare directly at home is something widespread in the world and seems to be anchored as a basic services in many people's mind.
Nevertheless, in Indonesia in-home healthcare is a totally new way for people to be treated. Our project will thus definitely be a turning point in the Indonesia's healthcare system history. The biggest barrier we could thus encounter would be that people will be afraid to try something totally new.
However, we believe our medical services to be the best the Indonesian people could benefit from in term of quality, access and reliability. Many, and not negligible, difficulties they have encountered to access to medical cares can now be solved with our program -unskilled health workers, time wasted, no emergency services reliable...-. Therefore we are confident that Indonesian people would be interested by our service for their greater good and at the end the one of Indonesia.
Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?
We are a young team thus we have an abundance of energy, boundless ambition and a natural thirst for knowledge, which can help invigorate the workplace. With the advent of new technologies, social medias and the current context of globalization, we believe being the chosen generation that will solve the fails of the Indonesian health services system.What makes our team cohesive is its:
➢Trust and self-disclosure: Group members trust one another enough to share their own ideas and feelings.
➢Respect: Group members communicate their opinions in a way that respects others, focusing on “What can we learn?” rather than “Who is to blame?”
➢Support: Group members demonstrate support for one another as they accomplish their goals. They genuinely view one another not as competitors but as collaborators.
Also, as more thanhalf of the current staff were volunteer in our company before, it is easier to collaborate with them.