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    Date submitted
  • 09-Nov-2016

Student Networking & Art Production

Abstract

Student Networking & Art Productions, herein referred to as SNAP, partners with universities to provide students with equipment and training that they are able to use to get real world experience in the form of internships or jobs shooting videos or photos for various departments and organizations on their campus. In return the universities are provided with photography services at a much lower cost and are able to hire their students for events that they previously did not have a budget to cover.

SNAP provides a platform in the form of a website and a mobile application that anyone can use to sign up on and apply to be one or all of the following: a photographer, videographer, editor, or a customer. As a customer you are able to view artists and their portfolios, post jobs, sort through applicants, and hire artists. As an artist you are able to apply for training, view your own portfolio and make changes, view artists and portfolios, set your cost, promote yourself through in app advertisements, view open jobs, apply to jobs, and get hired by a customer.

Partnering with universities makes SNAP unique in the way that it works. Traditionally universities spend hundreds of dollars to hire outside photography companies or freelance professionals to shoot their events. Universities receive minimal return on investment for the money spent. SNAP provides the same quality photographs or videos at a much lower price while also providing the universities with many other benefits. Students of the university are able to: receive expedited training in areas of their choosing, use cutting edge and high quality equipment, gain real world experience, and are financially compensated for their work. Universities are able to receive the same level of quality content while paying much less for their services.

Universities will work out a contract with SNAP giving the company responsibility or certain photography jobs on the campus such as photo ID cards, student, faculty, and staff portraits for the universities website, as well as other basic photography services. Universities will also be required to provide a small space on campus that can be used as a full time photography studio free of charge. In return SNAP provides their students with a plethora of resources, training, and invaluable hands on experience. SNAP also provides the university with artists to fulfil their every need at approximately half of the cost of hiring an outside photography company or freelance professional.

There are three main revenue streams in place for the company. The website and mobile application is going to have a very similar feel to the popular artisan app Etsy. 1) Artists are able to upload their photos at the cost of $0.20 each and their videos, 30 seconds and 60 seconds, at the cost of $0.50 and $1.00 respectively. 2) SNAP pricing for photography events ranges from $60-$75 while video coverage of events ranges from $75-$100. 3) Artists are also able to purchase advertisements on the app setting a budget from as low as $0.25 per day.

SNAP plans to continually partner with new universities to provide its services and platform to other universities in New Jersey and then soon after the surrounding states followed by throughout the country. Startup costs for SNAP are estimated to be $7,700 per location and are expected to become profitable within the first six months to one year of opening at each new location.

What SNAP offers is extremely low cost and provides a high return on investment for the universities both in a monetary aspect and in a student enrichment aspect.

Video

Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

1) Universities and organizations 2) Students 3) Artists

What problem does this idea/product solve or what market need does it serve?

Students can not afford photography or videography services. Artists can not afford training outside their university classes. Organizations pay a lot of money to freelance professionals with very minimal to show for it.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

My business opens up a market to students who are on a tight and small budget. We partner with student artists and provide them with free training programs and classes to further their knowledge. We provide real world experience for artists so that when they graduate they are 3-4 years ahead of the competition. We partner with universities to bring costs as low as possible so that they can hire their own students to shoot events for events that are already covered and many more events not previously able to be covered by budget.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

My competitive advantage is that I see the struggle with students every day and I have a unique and diverse background with the skillset to start something new! I have many personal connections within the university which will give me a lot of pull in terms of getting things done and making this business happen very quickly. Utilizing students and universities together to optimize the educational and working experiences of students while saving universities money and simultaneously providing the organizations with more opportunities to hire photographers for their events.