Who is your customer?
We are a B2B company. Our end customers are primarily in demographic segment of age group 11 to 30. Our Virtual Reality Pods can be deployed in high foot fall locations like parlors, malls, food streets, game cafes, airports,casinos, resorts,amusement centers,IT parks etc. We will be partnering with franchisees to operate Kaleidozone VR experience centers in India and in international markets.
What problem does this idea/product solve or what market need does it serve?
Good part of the world has growing youth population and swelling middle class. They demand newer entertainment options. Virtual Reality as emerged as the 'the next big thing' for entertainment yet, majority of the global population cannot afford quality VR experience. Kaleidozone provides affordable, immersive, next generation entertainment pods thereby unleashing a huge market potential.
What attributes will make this idea/product successful? Why do you believe that those features will create success?
VR is the next BIG THING, in out of home entertainment segment.Kaleidozone's compelling VR experiences are packaged as flexible franchise models that are designed to give faster pay back to operators. We have lowered the threshold for retail expertise and capital required from operators and therefore we will attract large number of qualified operators into this business. In effect, we will open up huge market potential globally.
Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?
- proven ability to marry creativity with technology (Game development skills & VR technology expertise).
-a headstart in the VR space.
We have proven that our outcome based retail models are monetizable. We have a solid pipeline of prospects who are keen to start our franchise centers. In the coming year we will (1) Broaden our VR portfolio (2) Develop IT systems and controls for retail operations (3) Will aggressively market to institutional customers and build the brand through experiential marketing (4) Develop organizational capacity to scale (5) Secure copyrights and trademarks