Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 31-May-2018

Battery Tour

Abstract

We provide artists with platforms to not only upload their music and video content but perform live to audiences all over the country at the environmentally friendly music festivals.

Video

Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Mellenial concert goers, Generation Z, Families, Youth.

What problem does this idea/product solve or what market need does it serve?

The battery tour started as a way to bring together artists and performers with the community while leaving a minimal energy and environmental footprint. We have put on our family friendly, community-focused shows in 39 states around the country, have had more than 6000 artists perform in these music festivals. These festivals are powered by solar energy and BT contributes a portion of the proceeds towards solar powered batteries to people around the world who need electricity. With all this experience, we listened to the musicians and fans and came to learn that a platform to connect the musicians and fans to their real world performance was lacking. We want to not only grow the tour and festival, but provide a much-needed platform for the independent artists to be seen and promoted. These days, musicians make their living through live performances and merchandise sales, but it’s very hard for them to create new music, promote their brand, book the live performances AND connect with the fans online. It’s a lot for them to manage! Battery Tour will build a digital platform, to compliment the live tours, and connect the physical & digital world. The platform of the Battery Tour provides the all-in-one solution for artists in the new age. The B.T. is the only living, breathing, social sound platform.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

There are other social music apps & platforms, but none of them have a live music component coupled with the digital to help push the user/creative in the real world. One of the biggest drawbacks to what is out there is that there is no filter on users or content, so artists trying to make a living through music have a hard time standing out from the noise. Unlike other social platforms we vett all our user content so that everything is family friendly. From the beginning, the BT has focused on the community and family-friendly content. Additionally, every mini-festival is environmentally friendly, and sustainable using solar & battery technology to power each event. We also have a social purpose behind the tour. A portion of all proceeds go towards purchasing solar powered batteries and shipping them to people who need access to electricity. We want to be able to engage the fans, musicians and community beyond the festivals by building the interactive social music platform. The artists will be able to stand out, share music, sell merchandise and connect with their fan base all on one platform.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

The CEO of our company has a thorough understanding of the music industry, artists, music listeners, streaming, & social media. He’s tapped into youth-culture and lifestyle brands that help him stay ahead of the curve on developing trends within music and technology. We are currently building an advisory board of highly experienced and passionate individuals that share our vision for what this company could become, and can help us with the steps it takes to get there. I have worked both a musician and the manager putting on the shows as well as the business development person trying to get the sponsors. I’ve learned so much from this work and I’ve seen first hand what is lacking in the market. I’ve talked to thousands of artists and fans about what they feel like is missing and I know what I’d like to have as an artist. I’ve made some incredible connections within Kansas City of people who want to help me achieve this vision and I think with the environmental and social factors that have been part of the vision since day 1, I have a compelling story for sponsors.