Who is your customer?
Federal Government and GSA customers
What problem does this idea/product solve or what market need does it serve?
Saves on energy costs
What attributes will make this idea/product successful? Why do you believe that those features will create success?
An award winning (Innovation Award) via CES show as one of the best LED lighting company
Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?
We've made the point to hire transitioning veterans, this will create a lot of advantages. One, having the camaraderie and goal to be successful by continuing to serve others after the military.