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    Date submitted
  • 10-Nov-2017
  • IT

Save the Oceans, Save your life!!


Save the Ocean, save your life. is a Communication strategy that contemplates the

awareness of the student community under the concept

Do not do to others what you do not want them to do to you in your home. This means that if there are behaviors that would be unthinkable to support in your own home you should not force the marine beings to endure our indiscriminate abuse with their home, the oceans.

-I do not like trash cans in my house

-I do not like that you poison my food.

-I do not like that you mistreat me in my home

-I do not like that you steal things from my house (exploitation of resources)

Under this premise, the idea is to reflect why, if you do not like these things for yourself, we do them with others. Thousands of plastics and waste pollute the maritime ecosystems daily and threaten the existence of those who live in it, what if someone comes to your house and does the same.


Additional Questions

Who is your customer?

Our target audience is the students of the University "Escuela Politécnica Nacional", Quito, Ecuador, their age ranges between 18 and 27 years old, middle class.

What problem does this idea/product solve or what market need does it serve?

the damage of the Ocean, the bad habit about recicle and absense of the sensitization for care of the place where one live. It becomes valuable to work with this audience for several reasons -The audience is in full training and development of its technical capacity and innovation. The logic is: if we sensitize future professionals with incidence in areas of environmental technical treatment. They will have another conception for the treatment of this waste and will be able to generate environmentally friendly technologies. -Studies reveal that the majority of students of the Polytechnic School reach positions of high management and decision making due to the prestige of the institution in the country (currently in category A) It should be noted that in a study conducted by the British magazine Times Higher Education (THE) and that includes 81 higher education centers, according to BBC World, the National Polytechnic School, is between the post of 61 to 70.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Establish links and associations between the daily common and a reality of marine pollution, not all the time we have that interaction; specially to people living un Urban cities and live away from marine spaces. It will be successful because there are a series of strictly planned actions to achieve specific objectives in terms of raising awareness of students and to appropriate the concept of acquiring new habits through the mental change to the culture of classification of plastics and empathy for the marine environment.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

The support in execution from authorities of the University, the student directors and the commitment of the institution in the improvement of diminishing the consumption and the contamination of plastic. Because we are influence leaders, we seek change and we decide to be of the minority and not more of the heap (contaminants). We also have a great team that provides ideas from each specific area in their respective professional training, achieving a strategy with the issue of pollution from engineering to communication so that recipients see it in a more dynamic and original way.