Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 05-Feb-2017

Productive Border in Peruvian coast


Yaku Desarrollo is a non profit organization that is reshaping the peruvian experience of harvesting cheap fog water within Loma's environment as the cornerstone of a sustainable urban plan that deals with water stress, malnutrition, deforestation and urban sprawl.

The venture seeks to better the life of coastal's slums through the supply of services like fog water harvesting, urban agriculture and reforestation. Increasing family savings and generating local jobs through communitary workshops,that empowers and involves the client with the project


Additional Questions

Who is your customer?

Low income populations from socioeconomic levels D and E in the coastal slums of Peru that lack of water access.

What problem does this idea/product solve or what market need does it serve?

The productive border seeks to provide cheap and healthy water with low tech processes of fogwater harvesting. Yaku_Desarrollo uses it as a catalyzer to develop a chain of positive impacts that generate, food, jobs and reforestation.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Yaku Desarrollo, will allow clients to improve their family savings by offering food and water at low cost. Besides the mentioned benefits, it will empower clients through series of community workshop, training them on the proper use of the productive border, making it a daily element of their lifes.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Through series of community workshops the clients will get involved with the project. Later, after the tangible benefits that manifest monthly, each family will start to value more the productive border and how it allows them to increase their family savings. This project is part of a wider sustainable urban vision for coastal peripheries, our larger scope and community based approach differences us with other isolated and top down proposals, leaving us with no competence in the market.