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    Date submitted
  • 04-Dec-2017

Sinba: Food waste to social impact

Abstract

We are a social enterprise that is transforming waste management in the food sector in Peru by converting food waste into animal feed and offering a complete recycling solution for restaurants in partnership with urban recyclers and local farms.

Video

Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

We have two groups of clients: 1) Pig farmers: we are focusing on offering our improved feed in the southern Lima area where there are approximately 600 urban farms. 2) Food industry: mainly restaurants at the beginning, and more specifically restaurants with high incomes that are interested in implementing best practices. We have identified 450 restaurants within this category and then we plan to scale to other areas within the sector (supermarkets, food industries, etc.)

What problem does this idea/product solve or what market need does it serve?

In Lima 10 thousand tons of waste are generated per day, of which only 4% is recycled. 51% of waste is organic. At a social level, we tackle a long chain of informality, which manifests itself in the existence of approx. 35 thousand recyclers and 10 thousand informal farms that use organic waste as food for pigs, operating under conditions of high vulnerability. At the market level, today in Peru there is no integral recycling solution for food businesses. Our Sinba Cycle is totally pioneer in this regard.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

We improve lives at three levels: 1. We work with actors at the base of the pyramid: Urban pig breeders and formal recyclers 2. We generate a positive environmental impact by diverting final disposal waste (landfill) and reusing it as raw material. 3. We generate impact in the gastronomic community using its waste that was before considered a problem.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Because we want to start a revolution in the way that waste, and those people that have been made invisible, who work every day to pick up, recycle and dispose our garbage, are viewed and treated. We are the first to address this problem from a social enterprise perspective in Peru.