Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 19-Aug-2017

CURE

Abstract

Do you know that in the world, more than 2 million people per year get upper limb amputation where most of them are dependent on others and the majority is marginalized either in school as a child or in job opportunities as adults?

Most of them cannot afford the existing prosthetic limbs because the high price and the non-availability especially in the MENA region market.

This number will increase by 47% by 2020 because of wars and road accidents.

Every year in Tunisia, at least 1000 person get amputations and the worst part is that only 10% of them can afford bionic arms?

For that, Cure is helping amputees to challenge their disabilities by providing them with 3D printed myoelectric prosthetic limbs with an affordable price.

Video

Additional Questions

Who is your customer?

Our final customer is people with physical disabilities are more precisely people with upper-limb amputations. Our real customers are private clinics,paramedical and research centers and hospitals.

What problem does this idea/product solve or what market need does it serve?

Holding the hand of someone we love, grabbing things from the floor, taking a cup of water, it seems to be simple and obvious actions that our minds neglects the complicated mechanisms behind it. In a matter of fact, more than 40 million person in the world and at least 1000 persons in my country Tunisia can’t do it because they are missing they upper limbs, because they are amputees. This issue is a global one where most of these people who can't afford these prosthetics are marginalized and can't have a normal life.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

First,there's no any local producer of there prosthetic limbs and more than that there's no producers in the MENA region. Second,our competitor are the retailers that import these products from international competitors such as "Ottobock" , "OpenBionics,"Touch Bionic","Be Bionics" and some small startups working on other local markets. Our first competitive advantage is related to price since the lowest price of existing products is 8k USD and it's will take a long period to get the delivery from retailers. Our second competitive advantage is related to the extra services such as training sessions,customization of the product so our clients can choose their favorite design and features. To summarize,our vision is to provide technologically advanced prosthetic limbs with an affordable price and our innovation consists on that our products are : -Working with muscle signals so no need for surgical intervention. -Made using 3D printing technology with an ecological raw material and it's recyclable. -Customizable so our customers can choose their favorite colors and forms and even have a hand prostheses with their super heroes characteristics. -Provided with extra service with our future partners : physiotherapy centers will provide amputees with training sessions to help them be used to there new limbs and to reanimate their muscles. We believe that those features will create success because we are dealing with an important human need and our features were based on the UX (user experience) to tackle and focus on what they need and what they aim for when using our product. We also think that our passion and the fact of mastering what we will create a sustainable success because this industry is evoluationg and the needs are always evoluating. Finally, we have extra services and customization that will create and build a trust relationship between our startup and our customers.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Our vision is one of our strengths and it's always inspiring our team since it reflect our beliefs and goals : "We empower people to challenge their disability". We are more than a startup that will manufacture prosthetics,we are change-makers and we will be superheroes for millions of people all around the world by working on other related project such as social programs to help physically-disabled people to have a new and better life by learning new professional and soft skills. Added to that,our team is multidisciplinary and we master what we do in a perfect way. We have that global citizenship spirit which helps us to think and act in a global way. Finally,we believe in our project and in each other,we believe in our future and we working hard to get to the next levels.