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    Date submitted
  • 02-Sep-2017

BloomFit Training LLC

Abstract

Body dissatisfaction is one of the biggest risk factors for eating disorders as well as a predictor of low self-esteem, depression, and obesity. In the U.S., approx. 91% of women are unhappy with their bodies, and spend endless amounts of energy chasing a socially defined beauty ideal that can only be naturally attained by a dwindling percentage. As western culture spreads around the world, so does the epidemic of body dissatisfaction. How do women rise to their full potential when they are kept down by a society and culture that profits off of their poor body image? How do we empower women to accept themselves, and live healthy lives that will allow them to prosper in their field?

BloomFit Training is working to change the way that we talk about bodies by making fitness a pursuit of a healthy mind and body rather than an aesthetic defined “ideal” by society. By offering workshops, lectures, and trainings on body positivity, BloomFit Training is empowering women with positive body image, allowing them to focus on changing the world and advancing in their field rather than body dissatisfaction.

Video

Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

In our beginning stages, we are limiting our customer base to university recreation programs. The issue of addressing low body confidence is a large one, and we want to start by first tackling the fitness industry – changing fitness to a pursuit of a healthy body and mind rather than an aesthetic ideal. We will do this by shaping the conversation on bodies and fitness at universities, hosting workshops and trainings with the fitness and health staff. Once we have established ourselves in universities, we plan to work with private fitness facilities, and then eventually expand the conversation to fields outside of fitness (i.e. student affairs professionals, or individuals struggling with body image).

What problem does this idea/product solve or what market need does it serve?

Our idea addresses the problem of poor body image that plagues most women (and increasingly men). It addresses the focus of the fitness industry on aesthetic goals, fueled by the profit off of poor body image. Our idea encourages the fitness world to shift its focus, and to encourage healthy lifestyles, balance, and self-acceptance over the pursuit of an unrealistic and unhealthy body type.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Our idea will be successful because poor body image negatively affects a lot of people, their quality of life, and their ability to achieve their full potential. The current dialog around fitness and bodies leads people to spend energy on achieving a body type that is unattainable. Our workshops and training will facilitate discussion on body positivity and inclusivity with the goal of changing this mindset on an individual and a societal level. In the fitness world specifically, people are less and less willing to buy into programs or facilities that profit off of body shaming and poor body image. The next generation of fitness professionals needs the training to change the conversation on bodies in the fitness industry and in our society, and to address positive body image with their clients as it becomes a more salient topic.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

We plan to spread our idea by marketing to universities with a large fitness department and a strong focus on student health. We have an advantage in this market from our experience working in the university recreation program at ASU, and the connections we have made and continue to make with other universities throughout the U.S. We have a unique perspective, and are the only ones that are promoting the message of body positivity in this way and in this market.