Who is your customer?
Our customer is having a smartphone, and enjoys playing casual games on it, and especillay quiz games and word games. His age his 28 on average. Also, he's worried about society and social issues, but not obviously knows how to help / nor has the time for it. And actually he tends to be a woman
What problem does this idea/product solve or what market need does it serve?
Our Care Game helps NGOs reaching a new audience in a very innovative way, and enables them to collect donation as never before through a game. On the other side, the Care Game fulfills gamer's needs by offering them a way to have fun in a meaningful way, without it being a hassle
What attributes will make this idea/product successful? Why do you believe that those features will create success?
We are the first and only game that is structurally giving to charities. Plus, the very famous brand that our first game uses, "Le Schmilblick" will drive attention and users efficiently, as its very close to our social values (cf the popular expression "faire avancer le Schmilblick". Our partnerships with NGOs will help us to acquire gamers within the community of such NGOs - helping us to compete among the ocean of game apps
Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?
The license of our name is a big competitive advantage as nobody would be able to copy it. We are first movers and have experience in game design. Applying lean process ensures our game will be ready when we launch trough deep user testing.