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    Date submitted
  • 04-Sep-2017

Human-Interest Documentaries

Abstract

Human-Interest Documentaries, LLC is a creative multi-faceted media company that produces feature length documentaries, short films, photography, written stories and other special venue projects for nonprofit organizations. We are Journalists, writers, photographers and filmmakers offering a full service with a focus on tailored audiovisual and media products and solutions. We believe the key to success is a great story and we’re here to help you find yours and tell it to the world. We specialize in crafting cinematic and powerful documentaries and non-profit videos for local and international NGOs. At the core of our process, we combine stunning visuals and immersive sound with universal human stories. Our work helps non-profits raise funds and show accountability by building excitement and engagement with their target audiences. We hone goals & audience and identify the most compelling stories that demonstrate the impact of your non-profit.

“Human interest” relates to any piece of communication that discusses a person, or people/a community in an emotional way. It presents people and their problems, concerns, or achievements in a way that brings about interest, sympathy or motivation in the reader or viewer.

HID will be based in Ouagadougou, Burkina Faso with operations growing gradually to Mali, Niger and then to other West African countries. Our vision is to be the benchmark in nonprofit, and humanitarian documentary in all its forms by providing a full range of services and support.

Video

Additional Questions

Who is your customer?

GROUP1: International NGOs operating in Africa and Global, regional and interstate organizations. This group is made up of well-structured charities with a board and representations in almost all continents (e.g.: Plan International, World Vision, Save the Children, etc.). It also comprises organizations of nations/states coming together for a cause. They are global (e.g.: UN, UN Agencies, etc.) and regional (e.g.: Ecowas, WAMU, etc.). These organizations are the biggest consumers of our services and devote huge budgets on media production and reporting. GROUP2: Local NGOs operating in Africa and Small-scaled nonprofit organizations/associations. There are thousands of these organizations across West Africa. They have limited budget and sometimes operate only one country or area. To survive competition, they need to communicate and eventually use documentary media for that purpose. They represent our second largest target. GROUP3: Scientific institutions, Universities and reasearch schools. These institutions produce media for their sponsors/donors. They have a precise sense of what their needs are and can devote a subsequent budget into getting them met. GROUP4: Local and international TV, news agencies and magazines. These are both our clients but also our broadcasting partners. International TVs need well-researched documentaries and accurate media for publishing. They generally pay international rates for getting those media. GROUP5: For profit businesses. Any business, regardless of what field they operate in, can have recourse to documentary or a human-interest story to promote a product, or defend their public image. In the future, this will be our priority to educate these companies on human-interest media use. Our plan for the first two years of operation is to focus on Group 2 customers, which will be much easier to convince and satisfy with less professional equipment. Gradually, as we build a strong portfolio, we will deal with Group 1 and Group 4 customers, knowing that we can meet their needs easily.

What problem does this idea/product solve or what market need does it serve?

The lack of local expertise to meet global standards in the field of human-interest photography and videography makes it difficult to nonprofits to allign with global trends. Charities that operate locally generally depend hugely on foreign donors and sponsors. To engage those donors or report on projects they have funded, charities need to produce world class media that clearly convey their key messages and meet their expected quality. When this expertise is not found locally, nonprofits have to outsource and contract western companies. Expensive costs are associated with outsourcing teams from western countries. Consequently, non-profits with lower budgets cannot afford quality media. In addition to being cost-inefficient, oftentimes, socio-cultural and anthropological inacuracies are found in western media productions in African contexts. Production deadlines are also a challenge. On many projects, organizations have to make their decision way ahead of time if they wish to have a good job delivered to them. On tight deadlines, outsourcing becomes impossible. Finally, language can sometimes be a barrier. Most local video companies do not provide works in English.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

All-In-One: The core strategy of Human Interest Documentaries is to gather all the vast and varied expertises in the fields of nonprofit documentary and communication in one place, one company. Making communication solutions and creative media more accessible is part of a broader plan to help smaller organizations with smaller budgets get services and products that fit their means. As a multimedia company we treat documentary as a whole, providing equal expertise for all visual and written forms. Exclusively for NonProfits : Unlike most local companies in the industry, we specialize in the service for nonprofits. This allows us to intimately understand every specific aspects of their reality and needs. Traditionnally, nonprofits have to go to TV stations, and communication agencies that are really great for commercials and forprofit business productions but only know little to nothing about nonprofit specificities. We are specialized in human-interest storytelling. Stock Photography: At its core, our work will make us the benchmark for creative media purchasing in the nonprofit world. We have a vast repository of media (Stock photography) where nonprofits can purchase media.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Market research was done by national statistics departments of Burkina, Mali and Niger to come up with an extensive list of NGOs and local nonprofits that operate in these three West African countries. Those directories are great address books to use to reach out to most segments of our market. A direct approach is used here: our sales representatives reach out to potential customers with offers, negotiate business meetings and eventually bag a contract. We rent exhibition booths during international events to promote the visibility of our company. We will maximize our presence on social media, create a website and several blogs related to our activity. We will develop various partnerships with international and local media and collaborate on mutually beneficial projects. Partnerships will also allow us to have good broadcast prices for our customers. The next International Film and Television Show in Ouagadougou will be host in early 2019. This will be the best place for us to enter the highly competitive contest with our first feature film. We will also organize open days for our partners to discover the scope of our expertise.