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    Date submitted
  • 17-Oct-2018

NextPlay

Abstract

NextPlay designs and delivers comprehensive career development programs for college athletics departments. The programs are customized to fit the needs of the client and are constructed to give student athletes the knowledge, skills, network, and confidence needed to build a fulfilling life after sports. By bringing a NextPlay program to their school and demonstrating a commitment to student-athletes, our university clients will also see significant benefits in recruiting, fundraising, and PR.

Video

Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Our ideal customer is an athletics department that prioritizes the success of their student athletes beyond graduation. While the student-athlete is the consumer and primary beneficiary of our programs, the athletics department will also realize significant benefits in recruiting, fundraising, and PR.

What problem does this idea/product solve or what market need does it serve?

Student-athletes face worse career outcomes than their peers despite having a unique set of skills and experiences that are coveted by potential employers. University athletics departments do not have the time, money, or expertise to solve this problem internally.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

NextPlay programs are comprehensive and will benefit athletes who go on to have professional careers as well as those who do not. We utilize a combination of classroom sessions, experiential learning, networking panels, and company visits to ensure that program participants get a holistic career development experience.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Our staff has a unique combination of experience in the corporate world as well as the athletics world that allows for a unique understanding of the problem at hand. The concept has been proven with a pilot program for Duke Football and the results speak for themselves.