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    Date submitted
  • 31-Aug-2017

Rise Mom

Abstract

The strongest bond in the world is of a mother and her child! For working mothers, it is very hard to leave their child under someone else’s supervision and go to work. The guilt of leaving their children behind makes most of the women give up their career, to take care of their children. Rise Mom’s idea generated from this very common and often ignored problem faced by our society; every mother wants the satisfaction that her child is taken care. However, for a working mother, it is not possible to stay connected with their children while at work. They are always concerned about their child’s routine at daycare centers/school and unable to focus on their work. It is to address these fears, concerns and ensuring peace of mind for working mothers that Rise Mom is stepping in!

Rise Mom is an award winning startup, with a mission of empowering working women by partnering up with the high-quality day care centers in every city of Pakistan. Rise Mom aims to enable working mothers to stay connected with their child, monitor their meal and nap times, and keep updated with their child’s wellbeing at the daycare center through regular status updates, pictures and live video feature. To ultimately provide the working mothers with peace of mind that their child is in professionally trained hands and being brought up with the care and concern which she yearns for; so she can focus on her professional career.

Rise mom is also establishing a strong online community through our blog & forum where mothers can ask questions & exchange ideas and daily subject matters on child and infant care, raising children, child’s growth & training. It will serve as a social platform for working mothers, parents and women. Rise Mom already has a community of thousand plus working mothers, most of them are based in Islamabad and Rawalpindi.

Video

Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Working mothers who have less than 5 years old children.

What problem does this idea/product solve or what market need does it serve?

Providing peace of mind to working mothers, most of the women leave their career when they have children. Rise Mom enables working mothers to stay connected with their children when they are at work and enable them to focus on their work while having satisfaction that their child is taken care.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Accordingly, to survey we conducted, 100% of the working mothers wanted the product, they simply loved this idea. we already have paying customers. The success of this product depends on the execution of the idea. We are glad that we are able to execute is successful. The major challenge at this point is expansion.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Rise Mom is the first mover in Asia Pacific, success depends on how soon we capture the market and how amazing we make the experience for the user. We have a team of hard working talented people, from creative head to customer support, everyone is working tirelessly to assure the end user has the best experience, making sure that we deliver what we promise!