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    Date submitted
  • 12-Sep-2017

ULead International

Abstract

ULead International is an international and strategic organization that is creating economic development and social impact through the development of competitiveness in small and medium-sized companies to help them become international and to integrate them into global value chains.

Through the WLEAD ® (Women Lead) program we contribute to the promotion and participation of projects created by women, empowering them economically and including them in all sectors and levels of economic activity.

Additional Questions

Who is your customer?

-Medium and Small companies that want to internationalize their products or services, or integrate them into global value chains. -Economic Development Organizations -Governments on trade promotion and investment attraction.

What problem does this idea/product solve or what market need does it serve?

Economic Development in Emerging Markets, Development of competitiveness in small and medium companies, also economic women empowerment.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

That we work on the complete cycle of economic development, we provide business education to the SME's in Latin America paying special attention on the women owned ventures and we make them competitive to internationalize them, generating economic development and growth, also social impact because we direct 30% of our profit to projects such as reinserting women on postconflict situations in Colombia through boosting entrepreneurship, giving skills to create an small business to women living on violence situations or for elder people with Alzheimer.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

ULead International is really committed with innovation because we are developing programs that nobody else to resolve current problems specifically in Latin America, such as women access to more opportunities, immigrants currently back to their home towns giving them skills to reintegrate them into the formal economy through entrepreneurship, and small-medium companies that are not growing anymore or are blocked in the local or national markets, boosting on them innovation, competitiveness, technological development and specifically on women owned companies, empowerment, to make them grow and for instance betting to a high impact economic and social development.