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    Date submitted
  • 04-Sep-2017

W4 Project (for Women)


The program is a training program for unemployed women which, in addition to the necessary training and coaching, provide concrete employment to the labor market. There have been thousands of women who became unemployed during the economic crisis, due to the many bankruptcies and reorganisations of branches where women are mainly employed. This mainly concerns women who have lagged behind in digitizing society, but have a good working attitude and remain loyal to the original employer where they were have worked for many years. We have compiled a program that will severely reduce the digital divide between these women and what is needed to make them suitable for new vacancies created during this transformation decennium. In addition to retraining, we offer them the unique situation that is being worked out by employers from concrete vacancies. The women get ready for existing vacancies so that they have a real job in prospect after completion of the program. This is possible because the designer of this program has an immense network with employers because of her national fame. This distinguishes itself from all other programs aimed at combating unemployment. We call this the W4 project based on the benefits for all 4 parties. W4 stands for win win win win.

There is an advantage for the women themselves

An advantage for employers who can fulfill their vacancies at no cost

An advantage for the local government allocating an average of € 38,000, - per year per unemployed

An advantage to society as a whole, because if you educate a woman, you educate a whole community around her.


Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Our cutstomers are growing companies who are hiring new personel in the retailsector in the food and non food sector.

What problem does this idea/product solve or what market need does it serve?

With the education & training of unemployed women, we will solve the high unemployment rate among women in The Netherlands.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

The combination of our the recruitment & selection skills combined with a great network in the employers association as a former boardmember, will make things happen that usually doesn't happen on a large scale.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

The program manager and her team that will be responsable for the results are highly educated and experienced people with excellent skills and broad experience in working with women. Besides this we also seek partners in the above mentioned sectors that will help us to reach the targets of 500 vacancies each year.