Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 04-Dec-2017



According to Harvard University, the development of a child’s brain architecture provides the foundation for all future learning, behavior, and health. Ultimately, genes and experiences work together to construct brain architecture. A major ingredient in this developmental process is the serve and return interaction between children and their parents and other caregivers in the family or community. In the absence of responsive caregiving—or if responses are unreliable or inappropriate—the brain’s architecture does not form as expected or the potential, which can lead to disparities in learning and behavior. The graphic obviously shows that the amount of energy and money are the minimum to develop the brain which means this is an opportunity to create an equality of opportunity in the society.

BabyAcademy is a mobile application that supports the parents how to develop their children in terms of cognitive, social, self-care, motor skills and language.

This is the first and the most comprehensive free innovative mobile application for supporting the development of children between 0-5 age. The parents will reach the guidance how to properly support the brain development via 1 minute videos created by experts. Moreover, all these supports will be personalized based on the speed of development and the developmental needs of the children. Because, every child is special and need different support and approach.

We produce thousands of support materials (1-minute play videos and expert view) created by experts and then allocate the relevant materials for each child based on his/her needs and development speed.


Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

All parents who have smart phones and having 0-5 aged children.

What problem does this idea/product solve or what market need does it serve?

1. Low SES parents are not aware of the importance of 0-5 age development for the future. 2. The aware families in low SES can not reach expert support about how to boost the development. 3. Low SES families can not benefit from pre-school education in emerging countries due to two possible reasons: (a) inadequacy of pre-school facilities provided by the government (b) inadequate family budget for pre-school education (c) families can not reach expert support. Therefore; the children in disadvantageous families can not fulfill their potential since they are not received properly support.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

BabyAcademy is an innovative, accessible and viable resolution to ensure equality of opportunity among children thanks to following resolutions: 1. Personalized play plan via videos: People do not have time and patience to search and read. So, 1 min play videos let (especially low SES) people easily follow daily plan. 2. Easy-to-understand articles: Max 150 words, short daily expert articles are the simple and easy-to-read version of scientific data and articles. Expert articles to guide the parents how to care and behave the kids based on the developmental stage and needs. 3. Other contents: Hundreds of healthy food and snacks recipes approved by food engineers, book recommendations by education experts and weekend event and social activity recommendations present the resolutions about everything that parents need.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Our team created near 2.000 play videos and more than 1.000 expert view. All these contents have been designed as a part of personalized daily play plan with a special gradual development plan designed by with the contribution of academicians and scientist.