Who is your customer?
We build a very personal relationship with our customers. The VETO power comes from Teachers, Coordinators, and students, but the final decision is taken by the school’s principal in most of the cases. When we convince 1 school principal, we get 360 clients. That is why so important the personal follow up. We offer in site workshops or a specialized training to teachers for them to develop the package during their class sessions. Now, let’s talk about our users, the VETO power decision makers:
Importance for Children:
“It’s so exiting to meet new artisans, they show me their homes through the screen, I always want to meet new friends.” -Lucia, 7 years old-
Children will be guided through a "journey" where they will learn with artisans (On videos, augmented reality, etc.) on how to transform raw materials into the final product, learning the technique and using their imagination to create their own pieces. In this way it is possible to develop empathy with artisans, promoting the importance of ancient techniques and foster appreciation of the culture.
Importance for Teachers, Parents & School advisors:
“It’s so exiting how children interact with different materials, they always ask for a new one.” -Joselyn, Primary level teacher-
DIDART is a tool for teachers in terms of:
-Using different materials for motor development, and creative process.
-To promote the ancient techniques, history and context for social Studies
-To generate critical analysis in the development of children and to preserve their environment, by analyzing the importance of where the material comes from (Our products come from renewable and natural elements).
What problem does this idea/product solve or what market need does it serve?
We produce educational kits that allow students to create their own art pieces and learn about the beauty and value of artisanship. We use augmented reality technology, and encourage parent interactions, to enhance the student´s experience and guarantee the learning process. To preserve culture and increase artisan’s income. But we also offer economic liberty to artisans to reach their goals.
What attributes will make this idea/product successful? Why do you believe that those features will create success?
The more schools obtain this model, greater job opportunities for artisans. We have also started in restaurants and museums. The model has been thought for scaling in other countries because the same problem exists in most developing countries.
Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?
We are a team of psychologists (more than 30 years of experience in educational terms), designers (Graphic and product designers up to trend developers), teachers and artisans (Now a days DIDART impacts more than 250 artisans), and our mission is to connect cultural heritage and technology to create new educational experiences. Our strength is our professional experience with a diverse background.