Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 03-Dec-2017

Dilo en señas / App + Sign Language

Abstract

"Dilo en señas" started with a gaming App "Dilo en señas", a game to learn Mexican Sign Language (LSM), especially designed for deaf children, but that we all can play (free download); created to improve the language development (improve language acquisition to avoid language deprivation) of Deaf children and improve communication between deaf and hearing persons. Two years later, we have a new App (Beta version) "Dilo en señas - La expedición", with more signs and more features; and we have Tutorials (Videos (and PPT) of concepts in LSM: sign + image + text; Guides, Tours, Interviews, Did you know, (in Sign Language / Spanish Subtitles); and besides we offer Institutional Support: Training for Deaf people; Technical Assistance and Accompaniment for Inclusion; Training and Consulting to be "Deaf Friendly". "Dilo en señas" emerge as result of one labor inclusion experience between its 2 Founders: Gerardo (deaf) and Rocío (hearing). Gerardo was born deaf and his life was very difficult, until he learned Mexican Sign Language, when he was 18 years old, then started to understand meanings, and he could communicate, read and write better; and he does not want any child to go through what he lived. Rocio discovered the world of deafness when she was worked with Gerardo, and identified a lot of injustices and needs; she became interested and studied an Inclusive Education PhD; and when she was researching about deafness, discovered the main problem; and looking for an innovative solution with great impact, the idea of creating "Dilo en señas" arose.

Video

Original YouTube URL: Open

Introduction Video

Photos

Additional Questions

Who is your customer?

Hearing people who are: parents, teachers and family of deaf children; and sons, family, friends, wives, husbands, boyfriends, girlfriends, etc; of deaf people. Deaf people who don't know sign language, and who are parents or family of hearing children. People who want to learn Mexican Sign Language (LSM), hearing or deaf, from Mexico and other countries. And, all our products are free.

What problem does this idea/product solve or what market need does it serve?

Researching about Deafness, I identified the most critical problem for deaf people: the lack of a healthy language development during early childhood, as it may affect their cognitive, educational, work and social development; and this must be in their natural language, Sign Language. Deaf children whose parents also are deaf and know Sign Language, have a natural language development, because from the day they born their parents use a language they can understand; but this happens in less than 5% of deaf children, since more than 95% have hearing parents. And, in Mexico deaf children have very few opportunities to have early access to Mexican Sign Language (LSM). “Dilo en señas” started like a Gaming App to learn Mexican Sign Language (LSM), designed especially for Deaf children, but that all can play; created to improve the language development (improve language acquisition to avoid language deprivation) of Deaf children and improve communication between deaf and hearing people. Our team: Rocio Garza Gutiérrez (hearing), Inclusive Education PhD; and Gerardo Monsivais (deaf by birth, who learned LSM until 18 years old), Technology Engineer. Now "Dilo en señas" is a NGO, that will offer diverse solutions to protect the Human Rights of Deaf people; improve their cognitive development, and facilitate their inclusion: family, education, labor and social. According World Federation of the Deaf (WFD), even though Deaf people have the same Human Rights as everyone else, implementation of four basic factors is tantamount to the protection of the human rights of Deaf people: Sign Language, Bilingual Education, Interpretation and Accessibility. According OMS, 360 million people present hearing loss in the world, 32 million children; and WFD estimates that only 70 million use Sign Language as first language. And we started in Mexico but we planned to gradually offer our solutions in different Sign languages for different countries.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Regarding to the most critical problem for deaf people, that I identified during my research about deafness; our main objectives are: <>.Improve language development of deaf children, in Sign Language. <>.Improve communication between deaf children and their parents, brothers, sisters, teachers, family, friends. <>.Increase awareness, knowledge and understanding about Deafness; in hearing and deaf people. <>.Foster an integral Inclusion of deaf people (family, educational, labor and social). As a Non-Governmental Organization (NGO), we planned to offer diverse solutions to protect the Human Rights of Deaf People; improve their cognitive development, and facilitate their integral inclusion. At this moment, we offer some Services: talks about "Dilo en señas", to inspire children and youth, to learn LSM, and for Labor Inclusion for Deaf employees; and new Products: Tutorials, Guides, Tour and Interviews. All our products and services are free, we operate thanks to the economic support we got in Shark Tank Mexico, but almost all the money has been consumed. Therefore, we are consolidating a Business Model that allows us to be self-sustaining, to continue offering free products and services, to be able to offer more products and services (some free (for children) and some with price), and to hire more employees, mainly deaf; through: Advertising, Donations, Sales, and Funding. We want to maintain our value proposition in all our products and services: Research (continue) | Inclusion (deaf people) | Innovation (technology) | Impact (collaboration and bonding).

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

I identify three types of “substitutes” of “Dilo en señas” App (and Tutorials): <>. Some (mainly teachers) resort to didactic material, books, pictures, etc; but these materials don’t have move and gestures, and aren’t so funny for children. <>. Some (mainly adolescents and adults) resort to Sign Language videos in Youtube; but most videos don’t have the related images only subtitles, and the children don’t know how to read; and many of these videos neither have subtitles; most of these videos are created for hearing persons, and sometimes the videos aren’t funny for children. <>.A few (lucky ones) use the best substitute, Sign Language courses for deaf children (persons) and schools for deaf children (persons), but there are very little courses and schools for deaf children (persons) in Mexico. Most of deaf children go to regular school, and most of Sign Language courses are for hearing persons. Besides, school starts when they are 4-6 years old, and the first 4 years are the most critical years for language acquisition and development. But, the main reason why “Dilo en señas” don’t have a similar substitute, is because just little persons know and understand the most critical problem (and solution) for deaf people: the lack of a healthy language development during early childhood, as it may affect their cognitive, educational, work and social development; and this must be in their natural language, Sign Language. And, about “Dilo en señas” as NGO, many of NGO related with Deafness are integrated by Deaf people, to hang out; or by hearing persons, who wants to help deaf people, but like a charity not like their Human Right with a real Inclusion.