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    Date submitted
  • 28-Aug-2017

El Toque Cuba

Abstract

We are a media platform focused on promoting entrepreneurship and citizenship. We publish online and offline contents to Cuban audiences.

Video

Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Cuban young people from 15 to 35 years old, living in the Island or abroad.

What problem does this idea/product solve or what market need does it serve?

We provide contents not published by Cuban media, satisfying needs of information we detect in the audiences

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Innovative approach and non-ideological style, promoting satisfaction and closeness with the contents among the audiences (usually exposed to the opposite of that).

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

We have a team of more than 30 young journalist, bloggers and filmmakers all over the Island, strongly commitment with produce quality content and improve constantly their skills. We also provide one of the best fees in the market, becoming one of the most attractive buyers for journalist content. The extended network of contributors (most of the best in their areas) give us an advantage over the competitors, which don't have correspondents outside the capital or cannot deploy their teams in many places at the same time.