Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 04-Dec-2017



Liveli-Stays strives to provide livelihoods to homeowners, by making them homestay entrepreneurs and also ensuring unmatched tourism and cultural experience to tourists with top class accommodation and artificial intelligence-driven personal travel assistant -Liveliā€.

Core value proposition is to provide livelihoods for 3000 households in five years through a business proposition and establish a model which is environmentally sustainable, conserves local culture and scalable in the entire country.


Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Strategic Target Customer: 1.Tourists in age group of 25-54, with annual income 2,000-5,000 USD for domestic Indian tourists and 70,000$ for foreign travelers, interested in authentic experiences. 2.Homestay owners: high school graduates.

What problem does this idea/product solve or what market need does it serve?

Challenge of Migration: Uttarakhand, a Himalayan state in India, known for its scenic beauty, is also called Switzerland of the east. According to the census of 2011, It has a population of 10.09 million and 70% of them live in rural mountainous areas. The population dropped by around 5 % points in rural hilly areas with a corresponding increase in urban plain areas over a 2001-2011 Census period. This changing demographic pattern is caused by massive migration of workforce from villages to Urban centres due to lack of viable economic activities in the villages. This can be inferred from the fact that 86% of the migrants are males in the age group of 30-49 years. Out of Uttarakhand's 16,793 villages, about 1,053 have inhabitants " no-more" and have become ghost villages. 1295 of them have less than 10 occupants. Students read till their 12th grade in hills and move to plain areas in search of jobs ending up doing menial jobs because of lack of skills. This causes an acute cycle of poverty in the families of migrants. They are uprooted from their traditional habitations and end up doing low paid jobs in new territories. Liveli-stays tries to address this challenge of migration by creating economic opportunities for the workforce in the villages, by utilizing the potential of responsible tourism. B)The challenge of the lack of unique and authentic experience for the traveler: There is an acute demand among tourists visiting the Himalayas to stay in villages and explore the Himalayas in its authentic setting and culture. Many journeyers come to the state of Uttarakhand which is often referred to as "Yoga capital of the world" to learn yoga, but they have to spend a lot of money to stay in hotels. Also, most of the yoga centers are located in urban areas which also takes away the authentic experience of learning yoga. Liveli-Stays addresses this challenge by its products.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

MANAGEMENT TEAM: 1.Purushottam Basava- Founder https://www.linkedin.com/in/basava-purushottam-ias-b862247/ Master's in Public Affairs, Goldman School of Public Policy Berkeley. He has vast experience in tourism sector having worked as Chief of Staff to Union Tourism Minister, Government of India and also served as Managing Director, Garhwal Mandal Vikas Nigam Limited a government-owned Tourism Corporation. He has extensive experience in Uttarakhand where he worked as a Civil Servant. Can help the project by giving necessary tie-ups for training and marketing with various stakeholders. 2.Santhosh Thannikat: Co-Founder https://www.linkedin.com/in/santhosh-thannikat-b1b11710/ He is a Chevening Scholar in Environmental Management and Sustainable Development from University of Wales (Bangor), UK. He is associated with heritage conservation tourism projects since 1999. His project, Thani Illam Grihasthali Homestay, got the Most Innovative Project Award from Kerala Tourism. Other homestays, boutique and heritage hotels, village tourism projects got support through his consulting work and columns in travel magazines. He is also associated with Responsible Tourism Initiatives in the State of Kerala. He is passionate about alternative lifestyles, Ayurveda and Indian cultural traditions. As a cofounder is willing to commit himself for the next 3 - 5 years for strategic planning, product development, training and other such activities. 3.Deepak Chand: Co-Founder and Chief Executive Officer. https://www.linkedin.com/in/deepak-chand-57926738/ Deepak is been working in ICT4D for the last 10 years. He has many firsts in innovative solutions associated in the field of ICT4D in Uttarakhand against his name. He has developed and implemented different government and government sponsored projects in the state of Uttarakhand. His innovations are widespread ranging from disaster management department (mobile-seva ) to constituency management system (for MLA's) to complete micro- finance application package with mobile interface for IFAD (Ajeevika- UPASaC). Besides this he is actively involved in training rural Himalayan youth and MIS development for various departments/organizations. Being from Uttarakhand understands the local culture, ethos and people very well. He will support the information technology wing of the organization.