Who is your customer?
My ideal customer target is women between the ages of 25-45 years old who are wine or food connoisseurs or art enthusiasts. My younger clients often join art parties during breaks from college and couples attend for a unique date night experience. I have seen a seasonal increase in the number of teachers and retirees who attend, often as a fun way to spend time with friends and family.
What problem does this idea/product solve or what market need does it serve?
In today's fast-paced society, people often forget to take time out for self-care, the need for relaxation and self-expression. When we take time to slow down, have fun, and express our creativity, we become more fulfilled in life. Mandie’s Art Parties provides an educational opportunity for creativity, self-expression, and personal development in a relaxing, fun, and social atmosphere.
What attributes will make this idea/product successful? Why do you believe that those features will create success?
I believe the attributes that make my product successful is the appeal it brings to those who are wine/food connoisseurs and/or art enthusiasts. Mandie’s Art Parties hosts parties in various local business venues, each of which offers a unique atmosphere, from causal to fancy.
Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?
Mandie’s Art Parties will make our product successful by continuing to offer a wide variety of art classes, locations and event dates as well as collaboration with additional local businesses. Our advantages over other local “Paint and Sip” style classes are our background experience in art, education and business as well as small class size and personal connections with our clients.