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    Date submitted
  • 28-Nov-2016

PowerStove: Life, Saving Cleanstove


“Peachwater Consulting is a clean energy company whose guiding principle is total quality at all stages of the manufacturing process. Through a combination of innovative thinking and solid professional skills, we aim to make our clients´ interests our own and thereby build at all times for the future”.

The implications of the business concept

• Peachwater is today an out-and-out cleancook stove manufacturing company. The Company accommodates the entire chain of production resources required to manage the manufacturing process from casing to cooking chamber. Business within the Industry business sector provides access to raw materials and services for our manufacturing business. Through Peachwater’s network of subcontractors and subsuppliers we underpin our position as a stable and independent company within the cleanwater manufacturing market.

• To offer and supply total quality at all stages of the cooking process is an important instrument in the competitive arena where Peachwater is active. We are eager for our customers to see the relationship between price and quality that we offer as being the best alternative available. Our ambition is to be a company in the vanguard of quality assurance and we intend the Peachwater brand to be universally regarded as being synonymous with good quality.

• The end product which our customers are entitled to demand requires our employees to possess a high level of professional skills. It is important for us to offer our employees opportunities for personal development and training. Professional expertise and professional pride are a matter of honour at Peachwater. We are determined to stand out as an attractive company, not least as an employer, and therefore we train all managers in Peachwater’s basic values and leadership.


Original YouTube URL: Open

Introduction Video


Additional Questions

Who is your customer?

Our main target customers wants an efficient cooking method that is safe, fast, clean and cost-efficient and they include the following; Youth demographics (18 -35 years old), Employed/ working class women professionals, Housewives – rural & urban cities, Business owners/ entrepreneurs especially those within the Food & Beverage Industry, low and middle-income families, and Tertiary Institution Students. 96% of our customers are women, more than 80% of our Distributors are women, and household survey shows 55% of the household beneficiaries are women.

What problem does this idea/product solve or what market need does it serve?

Around the world, every year, about 4million people mostly mothers and their children die from smoke pollution. That is roughly one death every eight seconds from cooksmoke-related illnesses almost every time we blink our eyes. These annual horrendous deaths is roughly the entire population of Liberia. Cooking is the source of about 15% of all human Co2 emissions that is more than 4times the Co2 emitted by the entire global shipping industry. Also, every year in Africa only, 4million hectares of forests are harvested for cooking-fuel that is over 5.5million football fields. Poor families spend up to a staggering 25% of their income on cooking-fuel. The adverse effects of open-fire cooking overwhelmingly affect women and children, who often need to venture outside of their community to search for fuel, exposing them to dangers ranging from snake bites to potential assault and rape. The time it takes for them to source fuel reduces possibilities for further education, business opportunities and family time All these costs in time and money severely contributes to ongoing poverty. Our aim is to offer not only clean burning biomass stoves but provide a variety of cooking solutions that save lives, environment and money, and electrify homes.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

The fact is, it is easy to make wood burn or charcoal burn, but we want it to be smoke-free, efficient, and durable, fit the culture perfectly – and on top of that be so inexpensive that some of the poorest people in the world can buy it. Our development process follows an iterative approach – going through multiple cycles of conceptual design, computer aided design, prototype fabrication, user research, and laboratory & field testing. The results from testing and user research are then fed back into the process, so that the next iteration of conceptual design and computer-aided design is a substantial improvement over the previous one. Fueled by experience (ours and our partners'), the final product is developed and ready for the market. Here is a summary of our business model: 1. World Class Research & Development – At the cutting edge of cookstove innovation, our engineers team work in our world-renowned cookstove lab side-by-side with our research team to design stoves that meet the cooking requirements of our customers across the Continent. 2. Design for Adoption – Each stoves goes through rigorous consumer testing, where we focus, group test, and survey over 2,000 people in order to find and fix problems before the stoves reach our customers. 3. Production for Scale – To manufacture at scale, materials and products are inspected throughout the production and shipping process to ensure each product meets our stringent quality standards. We work with our oversea partners to develop and supply TEG generator, accessories, and ceramic insulation materials and locally we outsource the packaging packs, and inbuilt fan & battery circuit system. 4. Extensive Distribution – We partner with the last mile entrepreneurs, local businesses, and national/international distributors to scale access to clean cooking technology in both urban and rural markets. 5. Customer Care – Through our customer care center, we provide training and support to encourage clean cookstove awareness and adoption. 6. Impact reporting – We call customers to monitor and evaluate products in use and collect information on cooking habits. This feedback helps drive our product innovation.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Innovative, Creativity and Team-Spirit is the tripod that drives our team to success. We have been working together for over 4 years and understands the strengths we have and how we can use our strengths to complement our individual weaknesses. We are bringing a combined experience of more than 25 years in clean energy solution and off-grid energy, new product development, marketing and sales.