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    Date submitted
  • 04-Sep-2018

REGIPIO

Abstract

REGIPIO is an existing company founded in Europe, but NOT YET developed in United States. It approaches the most difficult aspects of language teaching and learning in an unconventional way, based on the idea of learning through play and involvement.

My idea is to create a branch of this company, adjust it to American Market, and create many more meaningful, educational games for different languages.

The challenge is to measure up to new costumers' needs and expectations.

With this branch we want to reach schools,teachers and students as well as non-profit foundations who want to help emigrant families gaining their knowledge about English language and culture.

Think out of the box and make your lesson FUN, MEANINGFUL and EFFECTIVE!

Video

Original YouTube URL: Open

Introduction Video

Additional Questions

Who is your customer?

Any person involved in learning new languages: - international students - language teachers - people who desire to learn new language - immigrant families & non-profit government organizations who want to help them - families who travel a lot and want to communicate easily in not English speaking countries.

What problem does this idea/product solve or what market need does it serve?

It approaches the most difficult aspects of language teaching and learning in an unconventional way, based on the idea of learning through play and involvement. As nowadays students loose their attention easily it also, engages them in the learning process The idea is to stimulate language development, facilitate educational process and make it both natural and fun.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

The business has been already really successful outside the USA and whenever I talk to teachers they are amazed of the idea of implementing it here. I expect the product to be even more successful here in the USA then in Europe because of the huge diversity among human beings. There is no other country with that amount of people with different backgrounds like United States of America.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

First step is to introduce the product to the market: present it to schools, and get the feedback. There is no other company creating language board games so beneficial and effective as REGIPIO is. The idea of our products is to stimulate language development, facilitate educational process and make it both natural and fun. They are the games to make lessons exciting and students happy! The product and idea is completely new and innovative.