Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 23-Feb-2017

Orindi Ventures


Breathing in cold air causes a sharp temperature differential in the lungs which is one of the key triggers for the asthmatic cough. When you breathe out you are losing heat and water which can lead toward dehydration and hypothermia.

When your body takes in cold low humidity air, it has to impact energy onto that air to heat it up and re-humidify it, but Inevitability, all of that precious heat energy and water is lost when you exhale.

The Orindi Mask holds water away from the user and gives you a fresh breath of air each time thanks to our passive and proprietary antimicrobial thermal energy conservation technology.

When the user breathes out warm humidified air, our mask is able to capture that heat and humidity and eject out cold air. So that when when you turn around and breathe back in, the cold environment air is warmed up and humidified enabling your lungs to breathe in a more comfortable environment.

Additional Questions

Who is your customer?

Our target customers are cold weather industrial companies that will purchase these masks for their workers on a biennial purchasing contract. Their workers spend a long duration in cold environments and would benefit being in a more comfortable breathing environment which can directly correlate to improving their ability to work longer with less fatigue.

What problem does this idea/product solve or what market need does it serve?

Working and functioning in cold environments depletes energy faster and it is not comfortable to breathe cold dry air. Our solution increases energy and productivity for cold weather industrial workers. Workers are able to be more efficient, comfortable, and safer by breathing in warm humid air compared to cold dry air. By projecting the mask away from the face, condensation from ones breath does not build up and freeze to the users face. Creating organic contours that form to the face allows for the mask to properly seal off and eliminate fog build up on glasses/goggles.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

The Orindi Mask easily directs one's breath through our proprietary thermal fabric composite which captures the heat and humidity when you breathe out and puts it back into your breath when you breathe back in. By capturing the heat and humidity from ones breath, users are able to be safer and more productive while working in cold environments for extended periods of time.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Orindi is a team. Jared Seifert and Jordan Vanderham have education in product development, marketing, and engineering. We are working with Varnum Law on our IP. We have a textile manufacturer to create the band that holds everything together and a silicone injection shop to make the main part of our thermal insert. We are partnered up with aMDI and they are a medical product development firm that will help provide secondary validation to the effectiveness of our mask, and aid in the commercialization.