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    Date submitted
  • 14-Oct-2017

Amy's Cat Cafe

Abstract

The concept of this business is to provide a relaxing cafe setting while being in the presence of feline companions. Customers can enjoy a variety of coffee products while interacting with these felines. There would also be a bakery selection, including goods that are gluten free and vegan. In addition, the cats at the cafe are adoptable!

Additional Questions

Who is your customer?

Our customers would be individuals who are inclined to visit a relaxing cafe setting and enjoy being in the presence of felines. Our customers are animal lovers who like quality baked goods and gourmet coffee.

What problem does this idea/product solve or what market need does it serve?

Shelters in Pittsburgh are full of cats that need to be adopted. Our goal is to bring some of these cats to our cafe and promote adoptions. In addition, we hope to bring more awareness to animal shelters and encourage individuals to donate to shelters in their community. We hope our cafe brings an appreciation to shelter pets, primarily felines.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

To be successful, our cafe will serve a large variety of gourmet coffees, including brands from all around the globe. In addition, our cafe will have a variety of baked goods including vegan and gluten free options. The stars of our success will be our felines which we encourage our guests to interact with. Our target market of animal lovers will attribute to our growth as a business.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

To make this business successful, we will need to make sure we market and advertise our cafe both through TV advertisements and social media. The use of social media will be very prevalent in our advertising campaign, however, we will also advertise through papers to reach older individuals. An advantage our cafe has over other cafes is that there is no reservations needed to come visit. Most cafes in the area require individuals to set up appointments to meet the cats. Our cafe is welcome to anyone at any time. Our cafe will also offer gourmet coffees but we will make sure our coffees are at an affordable price! In addition, unlike other cafes, our cafe will include vegan options.