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    Date submitted
  • 25-Sep-2017

Candy Corner

Abstract

Candy Corner is the number one source of quality candies and chocolates in the Philippines. Our products are sourced and hand picked from all over the world to bring Filipinos the very best that the confectionery world has to offer.

Candy Corner is the first retail outlet in the Philippines to combine traditional packaged and novelty confectionery with the concept of customers’ choosing and combining their own selection of sweets. The first Candy Corner store in Glorietta 2 was opened in October 1996. The business grew most during the economic turmoil of 1997 and 1998 with growths of over 300% both in volume and sales.

Today, with 20 years of experience in the confectionery retail trade, we are proud to have a total of 100 outlets nationwide, of which 90 are company-owned.

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Additional Questions

Who is your customer?

Anyone who likes to be happy.

What problem does this idea/product solve or what market need does it serve?

Confectionery (candies and chocolates) always make a person smile or feel better. More smiles will mean more joy and peace. We think we help make the world a better place.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Everyone wants to be happy. In turn, people like to invest in things that increase their happiness. Candy Corner is the perfect platform for people to create happy memories by providing fun, unique and exciting products to everyone.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Exclusive distribution of known brands, quick reaction to trends and changing tastes of our customers, widest variety of candies & chocolates, largest independent confectionery retail chain.